Hi all,

This is an extremely important point.

To be brutally honest, I believe we SHOULD blame Yamaha
A few years ago, I was involved in the marketing of some new items for the Packaging Industry. My company invested, in todays values , the equivalent of perhaps a million dollars in new equipment. I urged the Owners to sell the newly-produced product at a low -low price and capture the market with our product and then adjust the prices. I remember saying "just as the Japanese do ". Unfortunately, the Owners decided to RAISE the prices and sell on "Quality????". Needless to say, nobody bought the product at the high prices and we lost a lot of money.
Take a look at what the Chinese are doing now. Most consumers buy those products imported from China because they are extremely competitively priced against all others, regardless of the 'supposed' inferiority in quality, which is not at all true!!!
So what happened to the Japanese Marketing strategy?
I believe that the quality of Yamaha products is just about the best nowadays and they should seriously consider kicking the competition into touch by REDUCING the prices NOW.
Anyone with any knowledge of Sales and Marketing out there to agree or disagree with my comments?
cheers


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Eddie from Rotherham
Skype:eddiefromrotherham
www.yamahakeyboards.info