why yammy is selling

1.Better OS(very easy to use)(music finder is now copied by both Roland and Korg,though they had it is not as flexible and easy)
2.better 3 rd party world(including free styles)
3.Light weight
4.features ahead of the competition(USB to device and SM card)in mid range market
5.more everything for the price(MORE Rom,More POLY,more 'must have' features)in general(pads that plays LOOPs - before Pax -Korg doesn't have it)
6.some "must have" sounds are made right(SAXES and guitars,also acceptable AC pianos)
7.Better styles and fills(which can fit most songs)(eg.not over orchestrated like KORG)
8.More tuned for arranger gigger than studio musician(who will buy a sampler/workstaion anyway)(this is the mistake of the competition who sees things other way so doesn't sell well-havier,more unused features but lacks reatime hands on functions in arranger play-eg-dual button pressing in KORGs ).
9.styles more focused(and also more) on ballads ,8 beats and pop/dance than swing/waltz ,pokas and world(which attracts most people)
10.better priced(same priced 76 keys EXR7 has 2 varition and No style maker for a mid priced arranger(yet have 16 ch seq)?may have better overall sound than psr 1500,but people will go for Psr 1500 anyway though they know that they'll have to live up with song maker and not so great keys compared to EXR.(not to mention 1500 has storage advantages).

problem with Yam - they are getting away with cheap hardware,not so great drums and OK overall sound,(but the competition refuse to listen,so they are loosing out to Yammy).




[This message has been edited by jamman (edited 10-09-2006).]