Originally posted by keybplayer:
Bose Corporation is the "master" of marketing hype in my opinion. They don't give you a comprehensive or a "detailed" listing of the specs on their products, realizing if they did that people would shun them like the plague i.e., even more so than most people tend to do now, i.e., those who can distinguish the hype from the facts concerning Bose products in other words.
Most Audiophiles that I've known or have been acquainted with seem to agree that for the most part Bose is overpriced, under-performing, and not based on realistic acoustical physics or on sound audio science. For instance, the Bose L1 Array has all "small" Drivers, "NO" Tweeters, and/or NO "larger" Drivers to complement the measly small drivers on it. They do give you a Sub, true, but only if you're willing to pay handsomely for one
, and if you want to run in Stereo you've now just doubled the already ridiculous price (for L1 Array and a Sub or - two) just to have that option and privilege of running in Stereo.
I just burn in anger when I see a company like Bose making money hand over fist that is propelled, in my opinion, on extremely devious marketing hype - to people who don't know the difference (because Bose keeps the essential detailed specifications on their products secret) and apparently people don't take the time to research the matter for themselves to find out the real skinny, or they simply don't care and get sucked into Bose's devious, over-hyped, overpriced scheme and "apparently" are more than willing to depart from their hard earned cash on those same inferior product(s). My real beef is that the consumer does NOT know what he or she is "really" getting with Bose products because of Bose's "dubious" cover-up and secrecy. Whenever a Company doesn't provide "detailed" specifications on the products they sell it usually means they have something to "hide" right?
Why else would they 'choose' to hide essential and pertinent information from public view? Obviously they have something to hide, in my humble opinion, and are not wanting that hidden information to be leaked out to the public. Because if the "truth" got out people would then realize Bose products are NOT worth the price they are asking for them and are typically inferior (spec wise and therefore in many cases quality wise) to the competition. And more people than you can shake a stick at have succumbed to their devious marketing practices and continue to willingly shell out the big bucks for these same inferior, overpriced Bose products. And in so doing Bose continues to smile (deviously)
all the way to the bank. 
You'll say: "BUT THEY SOUND SOOOOOOOOOOO GOOD"!?!? Pay any company $3,200.00 + tax for an upscale portable stereo speaker solution and you can rest assured they'll be able to make them sound good or acceptable to the average listener. The problem is you could pay 1/3 that much, in many cases, and get 'much' better sound in the process. And then pocket the rest.. 
LET THE FLAME THROWING ARROWS COMMENCE!
C'mon!! I'm a man, I can take it. 
All the best,
Mike LOL what you dont't realize is most of those who purchase the Bose systems already have better than average systems.....They don;t have Tapco they have Mackie and TOTL JBL and Yamaha Club Speakers, They use proven power amps. They are used to hearing good sound through expensive systems......Then they choose the Bose with a good reference. I wouldn't say they have had the "wool pulled over their eyes" Bose has a very generous money back offer.....No one has a factory 90 day no questions asked return policy to my knowledge. They give everyone ample time to decided whether or not the "hype" is real.
They don;t post specs because they know people buy numbers......(They see 30Hz on an 8" PA Speaker and believe it) They would rather people USE the gear and return it if they don;t like it.
No one is being fooled......
Audiophiles don't count. They buy numbers, specs AND prices. They buy Tidal Speakers for $300K a pair..... to listen to music that was mixed on $3000 speakers..LOL.They buy Monster Cables then cannot tell the difference in a blind test between Moster cables and coat hangers.
http://www.engadget.com/2008/03/03/audiophiles-cant-tell-the-difference-between-monster-cable-and/