If nobody made styles appropriate to the European market, or the Middle Eastern market, or the Balkan market, they would sell just as abysmally there as they do here. When is anyone going to learn (I mean, for Pete's sake! all they have to do is listen to American radio!) that music over here is quite different to over there...
If your sales model involves ONLY making styles for people fifty years and older (in the US market), you are doomed to diminishing sales and eventual obsolescence. Young people in Europe dance and party to those dance styles. Young people in Romania dance to their music's styles. But young people in America do NOT dance or party to the styles in any contemporary arranger.
Fix THAT, and the American market opens back up. Let's face it, we are a pretty big chunk of the WS market. Despite the economy, there IS money over here..! But you have to build a product that more than retirees (and those that play for them

) will dance to.