Yes it all about priorites. Probably most men living in the US/Europe spend the at least the same amount as the cost the Audya on all sorts of crap. I never even heard of this keyboard until the other day and now I'm dreaming about one... However I feel like I don't gig enough to justify the cost. Now if music was just a hobby, and I had a high playing day job, or if I had several good paying gigs a week, I for sure would get the very best keyboards. Until then I'll keep dreaming.