Yes Dom but aren’t you developing your products on the fly with the help of a lot of people who have bought them, you can't have it both ways. If you adopt this R&D approach it is a bit unusual but you need to react very fast with updates especially when someone else finds something wrong in your software. And also if there are hardware faults which appear, you need to ship spares out rapid style direct to customers when you don’t have a comprehensive network of dealers, anyway dealer will never stock KB spares, it would be too costly. If I buy a Sexy Red X7 GROOVE from you and an in-house PCB goes down how fast will I get it.