Just to prove that what works for one guy doesn't another, I have a fairly good web presence and typically pull in an extra 5k a year through Corporate gigs and private parties that have verified they found my website and based on the appearance/demos, etc. decided to hire me. .

Plus, my regular clients say the love having the ability to book directly through my website. They say its a huge time saver for them and no one misses the phone tag frustrations.

OTOH, I think Gary has had great success with direct mail, and I've never found it to be cost effective.

The two of us I think, both turn away a nice chunk of work every year. So, two different aspects of a marketing plan, which take different routes, seem to wind up at mostly the same place.

Interesting stuff...