Technics was just the marketing brand of the Matsushita Electric company of Japan, and was originally used to define the companies high quality audio equipment, (The more basic going under the Panasonic name) the first musical instruments to use this name were the U series of Organs which were one of the most user friendly instruments of the time, (Previous organs went under the Panasonic name) this was in the early eighties, and if the sales had not been increased by this remarketing of the Musical instrument range, they were going to pull the plug on production. Fortunately it worked and production continued, eventually moving on to include Pianos and Single keyboards.
Like all companies Matsushita constantly review the markets for there products, and in the early part of this century they found that the musical instrument division produced just 1% of turnover, which they considered not worth continuing with, and so the plug was pulled.
The main reason for the instruments user friendliness was because all there musical instruments were designed as a consumer product (To them the Musical instruments were no different to a TV, Hi-Fi or Washing machine) not a stage instrument, unlike Yamaha, Roland, Korg etc, who watered down there stage instruments (Synths etc) so that the General Public could use and understand them. (This changed over the years as the market increased, and so these companies set up consumer divisions)

Bill