One of the things I quickly discovered is you have to find out the name of the AD,
yes, we both agree on that.....very important.....the very first step. But up around where I live, you can just call the front desk and say "my wife wants to send a thank-you letter or a FAX to (or telephone) the Activities Director for the wonderful entertainment she provides for her mother in the place." The receptionist just about throws the information you need in your face when she hears that. Especially if you call at night when the part time receptionist is on.
Now I had a person to communicate with directly, either by fax, mail or in person. And, you compiled a great data base of facilities, which I updated every year.
yes again......I keep a computer database of every single place I come in contact with, so I've got a lot of my phone #'s and addresses already
Of course, when I visited in person, I always brought the goodies, my calendar, a free calendar for him or her, pens, and a CD. However, a video would also go a long way, especially on You Tube or in a DVD form. When they can see you in action, your chances of landing that job go up dramatically.
you're on a roll....my third agreement with you. That would be the magic formula if only there were enough time. And I'm not just talking about a day.....I'm talking a lifetime. But nowadays, everything moves at a snail's pace.
Gary, there's no disputing that Elvis was the King of R&R and you're the King of Marketing. I just don't think those tactic are practical for these places around here. There IS no law and order in my neck of the woods.....it's a free-for-all. No rhyme or reason for how anyone operates in this tri-state area.