After singing jingles for over 30 years, you learn that releases of words are extremely important in understanding the lyric.

There are certain words sung in this example where her releases are not well defined...making it difficult to understand.

We had one jingle for a client known as “Shopko”. In order to hear the “p” we had to add a silent “a” at the end of Shop. If you just say it, you’ll hear what I mean. “Shop(a)ko”.