Well, I don't think they are terribly smart either.
They lost it seems to me quite a large number of potential clients by ignoring exactly these two aspects: keys quality and touchscreen/OS system (at least for me).
If you hate the keys, all experience is going down the drain. If you'd prefer touchscreen - which is SOOOO common these days - forget it.
I would be very interested in something like E-A9, having at least E60 type of 76 keyboard (if not BK9) and screen, new sounds, etc etc.
Realistically, I don't think people would have a problem paying lets say 200-300 euro more for such a keyboard, in comparison.
Touchscreen is much less common in this price range...