Hey Grandpa - you're not all wet you're allwight (scuse the pun)...
Trouble is words/phrases like 'sexed up' and 'gay' mean different things in different contexts these days....come to think of it they also mean different things in different countries.
Take the word 'spin' which is extensively used by the media in the UK to mean manipulating the truth - I always thought it meant to twirl around. (one's little finger perhaps)
Shorthand language is always going to create misunderstandings and I am sure Keith did not mean sexy as in bedroom activities.
Nevertheless, standards are continually falling and some group or other needs to exercise their minds about this for the benefit of the whole human race...
Marketing is something else entirely.
Best wishes for Xmas and a happy new year.
Roger M