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#157563 - 11/07/07 07:57 AM
Audience Profiling
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Senior Member
Registered: 09/09/02
Posts: 2204
Loc: Florida, USA
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Borrowing from another thread, Mark79100 made a point that, I think, deserves it's own thread. He said: "Regards my remark about 'music not being fun anymore,' I meant for working musicians out there in the "battlefield" (the venues). Now there is mountains of paperwork involving each job, traffic to get through, tons of equipment to carry, inattentive/unappreciative/rude/musically illiterate audiences, contemporary music that sounds like a washing machine on steroids and impossible to play without 1/2 dozen sequencer programs running simultaneously, etc.
I'm not a pessimist, I'm a realist for those wondering where I'm coming from! The only real enjoyment I get nowadays from music is sitting at the piano and playing my heart out for myself. I wouldn't give that up for the world!
WOW!!! He may not be the only one here who feels that way. Sometimes I get some of the same vibes, especially the part about "inattententive/unappreciative/rude/musically illiterate" people.
I work in a highly seasonal type of environment where, mostly retired folks in the 50+ age group, come down for the winter in kind of a "vacation" frame of mind and expect to be personally catered to. Most belong to country clubs and social organizations of like minded people.
Those from certain parts of country and ethnic heritage tend to cluster together. None are horrible people, but I find their behavior and response to entertainment is very different from one another.
Without going into the specifics of profiling, I will say I find those from the midwest to be the friendliest, most attentive and appreciative people I play for. As a result I solicit at places and organizations that attract people that fit that kind of profile.
It is said that the most popular entertainers have the ability to "read their audiences" and get on their page. Most of us are adaptable and can usually do that. However, when I feel I can't even share the same book as them, I will no longer solicit or accept jobs from them.
I no longer feel bad or regret turning down offers from clients that make my evening less than enjoyable. Entertaining is a very synergistic business. When entertainers and audiences are in total sync, there is nothing better.
Eddie
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#157569 - 11/07/07 01:42 PM
Re: Audience Profiling
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Senior Member
Registered: 01/02/04
Posts: 7305
Loc: Lexington, Ky, USA
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Mike, the secret is to not play for the masses.
There are markets out there...big money upscale markets where it's possible to charge $500.00 plus on a Tuesday night for quiet atmosphere creating music for a dinner for 25 people, for instance.
There are jazz lots of jazz only jobs here in the heart of the Bluegrass that pay top dollar. I suspect that the money people are intimidated into believing that they have to like jazz and hire jazz musicians to "fit".
The film soundscore market it also very lucrative. Of course, just supplying music is a harder sell than providing turnkey services,..scripting...camera, editing, sound track, media packaging/graphics, etc. Pay is not as linked to talent as it is to the size of the market. I net over $10,000.00 for each fully produced 15 minute film score for an automobile manufacturer, and do multiple projects a year for them, where I also net many times that for script production and all other elements.
The point is, I'm an average player who has an acceptable level of skills in multiple areas and access to "money" clients.
The downside is, the work is relatively boring, except for the satisfaction of working at that level and fulfilling the communications needs of the client.
It's not nearly as fulfilling as a throw together session on B-3 with great players, but it more than pays the bills.
A good living is absolutely possible. You just have to reach the "non-mass" markets and become the "go-to" source.
Russ
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#157571 - 11/07/07 02:49 PM
Re: Audience Profiling
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Member
Registered: 06/24/05
Posts: 892
Loc: Baltimore, MD USA
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I agree with Donny and Russ. It's out there, you just have to look for it. There was a time when I tried to be all things to all people, but I found for me, that's not the best approach. Since limiting myself to certain age groups, ect., and actually turning down some work, my phone is ringing off the hook. I think I'll also try Gary Diamond's approach and double my price and see if the demand doesn't go higher. We can all say things aren't what they used to be, but at age 57, I'm having the time of my life doing exactly what I love to do. What could be better than that? Ciao, Joe ------------------ Songman55 Joe Ayala
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PSR S950, PSR S900, Roland RD 700, Yamaha C3 6'Grand, Sennheiser E 935 mic, several recording mics including a Neuman U 87, Bose L1 Compact, Roland VS 2480 24 Track Recorder Joe Ayala
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