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#189407 - 09/07/02 01:06 AM
Re: How much to charge for different gigs. Prospecting. Negotiating??
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Senior Member
Registered: 12/01/99
Posts: 10427
Loc: San Francisco Bay Area, CA, US...
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Scott L: From my own personal experience, I can definitely tell you that if you sing(while playing the kb), that it will greatly increase your gig earning potential ! Singing somehow commands & holds the listener's (audience) attention 'a lot' more than performing an instrumental set only. I strongly urge you to seriously consider investing time to develop your pipes (voice lessons?). As far as rates go, first find out what the 'going rate' in your area is for people doing similar gigs (nursing homes, retirement communities, clubs, weddings, etc). Start your rates at the lower end of the spectrum to attract/build up clientele. If you aren't already established or known in your area, approach a suitable venue and offer to play for a first time intro rate (such as 1/2 of your normal rate), but do NOT play for free (even for the first time) to potential paying clients. I've found this technique usually doesn't work out. I reserve free playing only for legitimate non profit fund raising benefits & events and for family/friends. I recommend establishing and charging all similar type client venues the same rate because nothing is worse than one client finding out you charged more/less than the other guy. Consider rasing your rates only after you've established yourself in your area = your gig schedule is fully booked for a month, and you can afford to turn away work. Honestly, integrity, promptness, and an outgoing friendly attitude will bring you respect and subesequently bring more work and more $. After playing a potential ongoing venue a couple of times, I strongly recommend you sign a mutual business contract to protect both parties. I also insist on written & signed contracts and receiving a non refundable deposits for wedding, anniversary party & corporate gigs as well. I hope these suggestions help. I'm sure other pros out there (Uncle Dave, Donny, DonM, Mario, etc) will have other suggestions as well. Good luck. Scott
_________________________
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#189408 - 09/07/02 09:14 AM
Re: How much to charge for different gigs. Prospecting. Negotiating??
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Senior Member
Registered: 12/01/99
Posts: 12800
Loc: Penn Yan, NY
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All good points Scott, but I disagree about a free audition. I have never shyed away from a free sample to showcase my act in the clients "home area" and it has NEVER come up dry. When you are unknown to a client, it's a great offer of good faith to do a sample set or two so you can all get the feeling of how you fit in THAT situation. After you are established, this is not as important because clients can come and hear you somewhere else. Until you are set in a regular schedule, I see no down side to a few auditions to get your name out there.
I quote a price, and tell the client that if I am asked back .... they pay the rate. Period. If they are not happy with the price - too bad. I walk. They almost always give it a try IF they like the show. You have to earn the right to stay at a job, but you usually have the advantage in the beginning, if the client likes your work.
I intentionally price myself above a lot of my competitors, because I think I'm worth it. Once you work cheap .... you can't go back very easy. Establish an act - set a price, and then get out there and sell it, man! Let the repeat business speak FOR you. The best advertisement for an entertainer is a happy client as a reference. Hand out lots of cards, and send out contracts the same day you get the call back. Be aggressive ... your competition will be!
_________________________
No longer monitoring this forum. Please visit www.daveboydmusic.com for contact info
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#189415 - 09/07/02 08:52 PM
Re: How much to charge for different gigs. Prospecting. Negotiating??
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Senior Member
Registered: 12/01/99
Posts: 12800
Loc: Penn Yan, NY
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Thanx Tony, I hate to have to defend myself to people that don't even know me. Seems a bit immature, don't ya think? Thanx to my Cajun pal, Don too. You guys are the greatest. It's nice to have people in your corner. If anyone is keeping score ... I worked 4 hours at a beautiful poolside engagement party, ten minutes from my house today. Ate 5 star food and had top shelf drinks at my disposal. I got a measly $900 bucks for my sweat. Hardly pays the cleaning bills. Maybe I should look into that "proper" job. They also contracted Dec 28th. That's a tough night to book. The Saturday between Christmas & New Years .... who throws parties then? Oh well ...... guess I'll muddle through that one too.
_________________________
No longer monitoring this forum. Please visit www.daveboydmusic.com for contact info
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#189418 - 09/08/02 08:38 AM
Re: How much to charge for different gigs. Prospecting. Negotiating??
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Senior Member
Registered: 07/09/02
Posts: 1087
Loc: Atlanta, Georgia
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Uncle Dave: you made the point that you charged $150 for your "nightly" gigs in another post and then said you charged more than your competitors in this thread. I brought that up as a minor and rather amusing point to a larger and more important point, but of course you and your fans here took up the bloody defense banner because your name might have been mentioned in vain. None the less, the topic is how much to charge so any on-topic post should be welcomed, unless you are way too vain to take a bow shot from others here that might be just as experienced as you for all you know.
I have over 32 years of solid pro experience and I am trying to contribute just as much to the discussion of arranger keyboards and professional performing as anybody here. And so far I think I've done so in an intelligent and factual manner, even if I take a poke at some of you long-timers with your own words. But this group can be ridiculously sensitive to bruises for any discussion group on the web. If you don't want anyone to poke fun at you for $150/gigs, don't put that information out here. It wasn't required, and in fact the person who started that particualr thread wasn't looking for $ amounts anyway but percentages of types of gigs.
And if someone like UD chooses to post their earnings, there's no need to rally to his defense if I or anyone else wants to take a shot at him for the sake of discussion... let him take his own lumps if he's as established and all-pro as you guys and he think. A little provocation can make for a more interesting conversation, rather than the same old "oh I've done it this way for years blah blah blah".
UD isn't the real subject here but his $150/nightly-club statement should be. I think that figure is about average for this business, and that is a shame because as I said earlier that figure hasn't changed much in two decades except for those who have stepped out of the mold. So perhaps we should talk about stepping out of the mold. Any takers?
(Please note: this may turn from a cocktail party to a football scrimmage without notice, please dress appropriately)
_________________________
Jim Eshleman
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#189420 - 09/08/02 09:21 AM
Re: How much to charge for different gigs. Prospecting. Negotiating??
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Senior Member
Registered: 12/01/99
Posts: 12800
Loc: Penn Yan, NY
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It's been more than 20 years since the "club circuit" has been considered a viable place to earn a living in the music business. Today's working professional has to diversify in order to survive, and the "outside" (private/corporate) is where all the real money is. The private parties are definitely the highest share of the money market, and that is where my income comes from. The club dates are a small part of the package that pay a few bills and keep my chops in shape. It's also a "meeting ground" for clients.
While $150 doesn't seem like much money to some ... it really is about average for the kind of work I specified, and way more than you get in certain parts of the country. (USA, that is) I could probably live on my private parties, but it would be a stretch, so I prefer to keep the "business" aspect of Show Biz as active as I can. By doing a wide assortment of jobs (including my recording studio) I have managed to stay full time and still squeak ahead a little at a time over the years.
As far as "The pro" is concerned: I guess that because your name suggests professionalism, we are just supposed to buy that. I looked at your profile and got no name or no email address. So, I don't really know what to think. A professional entertainer would take every opportunity to advertise his name and how to get hold of him as well. Why so secretive? Are you afraid someone might actually contact you?
I agree that this is a place for discussion, but it has become much more than that for many of us. The closeness that some of us share has bled over into our personal lives and we truly care about one another. You seem to have an "icy" edge to all your comments, and it isn't necessary. You can let your guard down here ... it's a safe haven for musicians at ALL levels to join in the discussion. The pros help the novices, and the novices help the pros. We're all the same on many ways, so take a step back and try to get to know some of the good people that you are talking to. You'll enjoy the time much more.
I realize it's pretty safe to just stay anonymous and spew out all kinds of advice about every subject but if you open your self to the possibility of a TWO WAY conversation among friends .... you'll get more out of the forum. That's the way I see it anyway.
Concerning money - I rarely like to talk about it. I have shared that info with very few people outside my family and the fact that I shared it here was a testament to the value of this forum. I tried to show the readers that it IS possible to make some real money in the local music scene. It's a hard business, but it IS possible if you do it right. We are truly trying to help each other. It's not a place to SHOWCASE your knowledge. It's a place of true concern and caring. We all know a lot about a lot, in WHATEVER areas. I've gotten many tips from home users that help me in my daily work. Let's drop the "PRO" facade and share the MUSIC.
_________________________
No longer monitoring this forum. Please visit www.daveboydmusic.com for contact info
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#189424 - 09/08/02 12:25 PM
Re: How much to charge for different gigs. Prospecting. Negotiating??
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Anonymous
Unregistered
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When I started to post in this forum, I was already a frequent visitor for many months. This forum never ceassed to surprise me, in the sense that I feel very "at home", here, when I expected a decrease of my interest with time. For an amateur like me, the forum has been an extremely valuable source of information and, well beyond, a very warm place to be, with a very friendly atmosphere. I like very much to call it "warm" even if friction episodes or bitter words appear from time to time. They are normal conflicts of personalities, but occupy a very small room here, in comparison with all that we learn here (my feeling, at least...). The distinction between a "pro" and an "amateur" has never been very clear to me. It separates people more according to, weather or not they make a(n exclusive) living of music, than according the money they charge for their acts. Personally, I DO NOT CARE who's pro or amateur in this forum. I know that this is a "cliché", but I feel that I can learn with almost everybody. Maybe this is so because I'm totally relaxed in what concerns music: I make a living from teaching maths in a small portuguese university. Each of us has its own strategy of pricing our services and have our own ideas of how to prospect and to get jobs. I have tried some of the ideas of Scott Yee, Dave and The Pro and will tell my results. But I must warn you: I'm not a typical musician and I come from an untypical country in this forum with an untypical music market. And although I have some schollar musical background (well above average in the area where I live) I have little experience in entertaining (4 years, but I'm really going slowly at a rather relaxed pace). In addition the music market is very limited around here (this is a poor region of a relatively poor european country), and people don't really value a quality performance/entertainment. The bookings are very seasonal and much more achieved by people networks than by quality of the act. The "Pro" strategy, although theorically a valid one, doesn't apply to my case. Nevertheless I try to be careful about my image and presentation but am conscious that my audiences might give the extra value for the "wrong" reasons: they tend to judge me more by my appearence than by my musical/entertaining act. Oh well... I started four years ago with low rates (the lower end of the spectrum), just like Scott Yee suggested. Very wise strategy. I also considered two ways of presenting myself: - play for half of the rate (1st time) - play for free (1st time) They are both good ideas, but the second one proved to provide better results, maybe because of cultural reasons. Here people expect you to play free, but I only do it once (exceptions with friends). I usually get more jobs from these freebies. I never work with contracts, but I wouldn't recommend anyone to do the same. Things in the USA are surely different, and contracts are mandatory. Maybe I've been lucky, maybe I'm in a very relaxed position in what concerns music, but I like to trust and I like people trust me. I never regretted it. I always have cards with me when in a job and I agree with Scott Yee: a friendly attitude, flexibility, honesty count a lot in building respect and trust. In private parties, some audiences like to participate and sing along with me. I am very permissive and flexible to that (contrary to many of my collegues, from what I hear...) and feel that my reputation as an entertainer gains a lot with that practice. Here there are many possibilities of getting jobs for private parties, but one of the best is to have excellent personal relations with places that host these parties. Owners of rural houses that host weddings, for example. They will recommend you to potencial costumers if they like your work. I give a special treatment to all of these who chain their costumers to my entartaining services. Steady work is difficult to find here (people network play a major role), specially when you're not born "in town" (I come from the south of Portugal and came to the north just for the work) but it was never an important issue for me (it's not my first occupation). About money: I would never agressively ask you what your earnings are (not polite, not polite..), but of course, I'm curious of having a crude idea. I was a bit surprised of UD's rates. They are close to (slightly higher than) the rates here (mine included), despite all the differences in the cultural and night life scene. The only significant differences occur in the small/medium dinner-dances (much less here: around $200/$250). The musical act is normally payed by the house who hosts the party and not by the participants (not directly, at least). Hope to keep reading your useful inputs in this "warm place"... -- José.
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#189426 - 09/08/02 03:53 PM
Re: How much to charge for different gigs. Prospecting. Negotiating??
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Member
Registered: 07/07/99
Posts: 380
Loc: Wayside, New jersey, USA
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Scott L: After all that has been said, let me throw my five cents in. After 35 years in this profession, one thing stands clear for me. Once you are established in a community it is very important to charge uniform prices for your services. Regardless of their decision, people will respect you for it and value your self worth in a professional manner. All those gigs that you lose because people are not willing to pay your price, are more than offset by those that do. Because the moment the word gets out that you are willing to bargain for your services people will expect you to do better for them every time; and ultimately you will end up working for "peanuts"; they will be under the impression that you are in dire need of the work. You may not work as often as you'd like, but then again, is time you could use for other things that are important in your life. At 60 years old I am picky about my gigs and I refuse to work for less than what I think I am worth. I could be working twice as much as I do now but I don't want to if it is unpleasant work for me and don't pay me what I feel am worth. I also understand that many folks in this business don't have that luxury, but if you want to be happy at what you do and make a living at it, then this is what I recommend to anyone. Once you prove your worth, let the community know it and they will gladly pay for it, almost always. Good giggin! Mario
_________________________
"Music should be heard, not felt. Protect your hearing" Take a listen to some clips of my latest CD album. Thanks! www.MarioLaVera.com
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#189430 - 09/09/02 08:29 AM
Re: How much to charge for different gigs. Prospecting. Negotiating??
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Senior Member
Registered: 07/09/02
Posts: 1087
Loc: Atlanta, Georgia
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To both Tony W. and Uncle Dave: it's real simple... you guys are not the Synth Zone BBS police or even the official critics. It's not your-way-or-the-highway. Why would I want to take a shot at UD? WHY NOT? There are more ways to enjoy a discussion than to sit by and be warm, fuzzy and dull. Your posts are full of advice on personal relationships and sipping gin when the fact is I don't play that way, in life or here. Does that mean I have less to contribute? Not at all. As to why I don't share my identity Uncle Dave, it's not a prerequisite and therefore simply none of your business in my humble "icy" opinion. This isn't some kind of "guard" or whatever other frame of reference you need to understand me... you are talking to the very real me, and since we are having a conversation (unless you choose to stop reading, which is your perogative), I need not join your brotherhood. I'm hear to talk about business rather than worry about mannerisms and fraternal bonding.
And that brings me back to this topic and a subject near and dear to me: how to entertain an audience as a side-effect. Last night in addition to my regular wages I made $50 in tips, all in singles and fives. What's surprising is this: I don't put out a tip jar and I very rarely even play requests. The money came from people laying the money on my keyboard as I played, half of it from children sent up by their parents.
My approach to entertaining is my own. Some time ago, I laid aside all the crappy songs that I'd played for too long and gave up on entertaining anyone but myself. This is a very negative professional attitude (in the minds of some) and likely won't work for Tony and his gin bottle or anyone else with a successful stage show already in place that relies on audience endearment. My voice was dying and never was very good, but I had enough of singing partners who contributed little more than the honor of the presence to the gig, so I decided to try things my way for once. I chunked my songlist and started over with instrumental cover versions of popular songs that I REALLY LIKED vs. the stuff/junk/burnt covers I usually get requests for. Most people ask for songs they have heard in the past in live music environments, forcing a sort of hive mentality on musicians: they all play the same thing within their genres. To make a long story short: I now play my favorite songs from all eras... the music that I always wished I could hear played live by someone. To maintain marketability, I try to choose things that are recognizable but chosen according to my taste, like "Kiss From A Rose" by Seal, "Dessert Rose" by Sting, or my own ultra-contemporary version of Seals & Crofts "Summer Breeze", and an acid-jazz version of "Pure Imagination" from the movie Willie Wonka and The Chocolate Factory. I also do some twisted beautiful versions of "Misty" and "Moon River" that are totally unique. The entire idea was to take a chance on pleasing myself first and foremost and hoping audiences would share in that pleasure.
It worked. At least it has so far. People are secretly craving a real change of pace. I am often asked why I have no tip jar: that's because I am already well-paid and I say so. It also goes with my state of mind: I came to play my music, my way, and if you didn't leave when I didn't play "Brown-Eyed Girl" then that's all the gratuity I need. Many of my counterparts are surprised this works at all but really, by offering a real alternative to what they do, it's not that surprising.
Just for thought...
_________________________
Jim Eshleman
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#189435 - 09/09/02 02:17 PM
Re: How much to charge for different gigs. Prospecting. Negotiating??
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Senior Member
Registered: 07/09/02
Posts: 1087
Loc: Atlanta, Georgia
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Eric: I will work on a way to share some of my music, perhaps through private email.
rgtaa: I don't fully understand your question, so let me explain a little more about how I think and see if that helps.
I have no doubt as to Uncle Dave's ability (and it's unfair to him to use him as an example but he'll have to do for the sake of discussion) and I'm assuming he is a terrific performer: probably nice looking, a multi-talented keyboardist and singer with an established fan base, a nice family, a really swell guy. There are several swell guys like this in my area today and they enjoy their many blessings quite openly. Now I have to compete with lots of swell guys in their own market, and I don't sing and I'm not the best looking type either, so I'm at a disadvantage right away. It would be suicide to go head to head against swell guys playing what they do to their crowds, not like I want to anyway. All I got is bone-deep keyboard ability and unmitigated gall.
So yeah, I decided to take the attitude that I have a better idea: I could outperform and outclass my competition, not by playing what they played but by playing what they didn't or couldn't. And do it right. Some of the swell-guy employers liked the idea of something different and took a chance on me. Then the reviews came in, and people really liked my music... especially people who wanted an alternative to the swell-guy crowd. A press review in my city's paper that called me "the Jimi Hendrix of keyboards", not because I played rock but because I was doing something innovative and unique (their words).
Life is easy for people who are multi-talented, and it shows in their demeanor and acceptance of the way life is at times. I'm not one of the lucky ones, so if I upset their serenity with a few unexpected challenges, it's completely intentional. Call it not giving a damn or whatever, I call it making a living with the few tools I was given.
_________________________
Jim Eshleman
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#189443 - 09/09/02 05:47 PM
Re: How much to charge for different gigs. Prospecting. Negotiating??
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Member
Registered: 12/04/99
Posts: 836
Loc: Lancaster UK
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Pro, Believe it or not I would agree with some of your comments. I think there is always a place for inovative performers challenging the popular and accepted genres of the time. If there are not artists willing to take the risk then any art form becomes stale. I also agree that all any of us can do is to make the best of what we have and run with it. However, (I bet you knew that was coming ) what constantly underlies your posts, (in this thread at least), is your complete antipathy to anything or anyone who in your opinion fit your 'swell guy' performer model. You seem to be saying that you are successful, (and i do not dispute that you are), despite not having the advantages taken for granted by 'swell guy'. Well that is fine and all credit to you for it but why then the need to qualify it by pouring scorn on those who you feel fit the 'swell guy' type. Even the term itself is negative and invites images of hair gel and medallions...to me at least! You have made a lot of assumptions about people here without actually bothering to get to know them first. Of course that works both ways and I admit that I have formed an opinion about you and in reality know nothing about you. For example I made a throw away 'gag' about sipping gin and you seem to have me down as an aged Noel Coward 'sniping away at an audience. Would that I had the talent but nothing could be futher from the truth. I am not a 'swell guy', am not one of the beautiful people and have never had it easy. Like you I have had to fight to be where I am (I am not a performer) but the difference is that I hold no grudge against anyone who had a bit more help getting there. I am the first to admit that my posting style can come across as moralistic and high handed. I don't intend it that way but when you feel passionate and protective about something, ( as I as many others do about this BBS) then I suppose it is easy to get all evangelical about it. Your confrontational style is not, (to use an English expression), my cup of tea. All it has achieved is to make me think of you a certain way when quite probably you are not as I assume at all. Whatever merit your subsequent posts or advice have they now have to break that barrier first (with me at least). Probably my loss, but again it works both ways. Anything I have said to you is probably dismissed as the ravings of a gin soaked octogenarian BBS control freak. (In the interests of clarity I am 32 and gin makes me sick ) Of course you are quite free to be as confrontational as you please. You can rock the boat all you want. Nothing comes for free though and you can't shake things up by taking your 'shots' and not expect the natives to shoot back. Tony
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#189457 - 09/11/02 10:40 AM
Re: How much to charge for different gigs. Prospecting. Negotiating??
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Anonymous
Unregistered
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I see no problem in anonimity as far as the basic rules of mutual respect are kept (which I think was The Pro's case).What I do find interesting - and he probably does, too - is how differently people can react to something coming from somebody that doesn't have a face or a name. Shouldn't an opinion, a comment or an advice have a value of itself, regardless of our tranquility in knowing where it comes from?
The Pro exchanged comments with some of the ones that participated in this thread, before, with a real identity, and with no trace of the "crimpy" atmosphere that fluttered initially here. Personally I prefer to read him with his "new" abrasive, loose, authentic style. But there's reason to worry when somebody doesn't feel comfortable expressing his ideas in his own respectful - although abrasive - way, when we can see his face.
About your complex: many could well have envy complexes about your musical technique and originality!...
Ok, back to keyboards... :-)
-- José.
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