Originally posted by Diki:
Actually, Roland and Korg and Ketron will 'take that to the bank'...
Just because Yamaha ARE the market leader doesn't necessarily make ALL their marketing decisions correct ones. If they DID have a 76 line and it prove unpopular, you would have a case.
Good point. Yamaha actually did delve into the high-end 76 key arena back in 2001 with the PSR 9000PRO. In my opinion it was the first high-end arranger that started to get the attention of pro level musicians that had previously shunned all arrangers as essentially toys for amatuers. The PSR 9000PRO had it's good points (76 keys for one
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) plus a real Sampler, plus high quality sounds, etc. But a problem was encountered that in my opinion Yamaha hadn't anticipated, was when word got out that the processor used to run it was basically underpowered and users were encountering glitches and bugs in the OS and hardware while using it. These reports were verified by professional review sites who were able to simulate the problems and verify that it was indeed true. When word got out about it I feel it hurt the otherwise noble effort that Yamaha had accomplished when they created the 9000PRO, but as a result of these verifiable problems that people got wind of they started to shy away from purchasing one. Consequently it didn't sell near as well as Yamaha was hoping and ended up being considered a "dismal failure" by Yamaha's own admission. What essentially happened, in my opinion, was the 9000OPRO was sooooo feature ladened that the processor had trouble keeping up with all the various instructions sent to it and as a result experienced the problems it had.
It has been said that the Japanese, once they encounter a setback and/or consider something financially unfeasible (for whatever reason - only they know for sure
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), that they then shelve any further development or advancement of a similar product in the future. In other words, once it had been determined that the 9000PRO was a 'financial' "failure" Yamaha jumped ship and has never looked back, or rather "forward"
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to developing another 76 key high end arranger. Although, in my opinion, it was not that there wasn't a viable market for 76 key high-end arranger products back in 2001 e.g. as noted by the fact that Roland, Korg, and others seem to be making it okay in that arena, it was because the 9000PRO ran into hardware and OS issues and because of it didn't reach its full potential and sell near as well as Yamaha had hoped - and it just so happened to have 76 keys tacked on to it.
It may be that Yamaha was looking at it from the perspective of "our first professional 76 key high-end arranger effort failed so we won't risk another attempt in the 76 key arena again, period."
It is not that there isn't a viable market for 76 key high-end arrangers (look around and see
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, rather it is that Yamaha failed at their attempt into the 76 key high-end market and have therefore apparently concluded that they aren't willing to take that risk again. Maybe it's a Japanese thing or maybe it's just a Yamaha thing I dunno.
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I kinda tend to think it's just a Yamaha thing going on myself.
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FWIW, I have recently read where the Corporate heads at Yamaha Music Division have been attempting to re-adjust their policies, principles, and their thinking regarding the manufacturing of their products. There are younger higher-up white collar personnel being hired and re-shuffled within the company in a re-structuring move meant to put in place these new corporate ideologies and manufacturing principles. It is said that they are trying to focus more on thinking "outside the box" and relying more on employee input in the manufacturing process to better enhance and serve the companies bottom line and also the public's interests and needs as well.
All this could mean that we just might actually see another 76 key high-end arranger somewhere down the road and possibly in the not too distant future from Yamaha. >> I won't hold my breath but it does sound slightly encouraging though. However slight that slightly encouraging may appear to be.
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Best,
Mike
[This message has been edited by keybplayer (edited 10-29-2007).]