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#230228 - 03/27/08 03:59 AM
Re: How many keys? DISCUSSION thread...
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Senior Member
Registered: 07/27/05
Posts: 10606
Loc: Cape Breton Island, Canada
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It is is easy for the "armchair keyboard designers" to say how simple(and inexpensive)it is for Yamaha to make a 76 note arranger...but talk is cheap unless they have solid information, like facts and figures, to back it up.
I think Yamaha is wise not to wade into the murky waters of a 76 note arranger production unless the market actually shows that these instruments will turn a good profit.
The members of SZ probably represent a tiny fraction of the overall keyboard market as Gary has pointed out, and many of the members would not buy a Yamaha no matter how many keys it had...brand loyalty is strong with quite a few forumites.
I want a compact and light arranger so 61 keys are perfect for my needs, and Yamaha seems to think this way as well.
It does not make good business sense to "dominate" an unsuccessful or barely thriving market, and if the very poor sales of Roland's G70 and E-60 are any indication of what to expect, then Yamaha has wisely decided to tread on the side of caution.
Maybe Korg's PA2Xpro will do well and give a proper indication that there is a viable market for a 76 note arranger, but I have my suspicions that the sales will be mediocre at best.
Yamaha is the industry leader for a reason....wise and careful decisions based on fact, not conjecture, or, least of all, the results of a forum poll.
Ian
_________________________
Yamaha Tyros4, Yamaha MS-60S Powered Monitors(2), Yamaha CS-01, Yamaha TQ-5, Yamaha PSR-S775.
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#230230 - 03/27/08 04:54 AM
Re: How many keys? DISCUSSION thread...
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Senior Member
Registered: 07/27/05
Posts: 10606
Loc: Cape Breton Island, Canada
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Originally posted by Diki:
Ketron do a great job of producing a 76 with the footprint of close to a 61 by moving the wheels to just ABOVE the keyboard on the LH side, and not using a floppy drive, so the whole 'too big' thing can be avoided by good design, and the 76 speaker-ed Roland E60 is a scant 3 lbs more than the S900 (and built like a tank), so that rules out the weight problem.
If Yamaha followed these guidelines, it would beg the question, why would anyone even USE a 61 if a 76 could be produced along these lines..? Especially for as little as 10-20% more in cost (the difference between an E50 and E60) Just a question...if 76 notes are so popular, and the G70 and E-60 are so great(according to you and Fran, at least) why are the sales for these instruments so appalling? The dealers I work with tell me the G70 has been a very poor seller, and the E-60 is even worse. That doesn't seem like 76'ers are a runaway success in the Roland camp. Blame it on Roland's marketing if you wish, but Roland's G70 and E-60 are marketed differently here in Canada and are sold alongside Tyros2 and S900 and according to my sources, i.e. salespeople and dealers, Yamaha outsells them both by a very wide margin. Your argument doesn't hold any water, Diki...there's a big hole in your bucket. Yamaha is clearly smart enough to avoid trying to dominate a market that is far from proven. Ian
_________________________
Yamaha Tyros4, Yamaha MS-60S Powered Monitors(2), Yamaha CS-01, Yamaha TQ-5, Yamaha PSR-S775.
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#230231 - 03/27/08 04:58 AM
Re: How many keys? DISCUSSION thread...
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Senior Member
Registered: 07/27/05
Posts: 10606
Loc: Cape Breton Island, Canada
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Originally posted by Spalding 4: Ian.The problem is that yamaha is driven by sound business principles and not wishful thinking synthzoners. There is simply not enough demand to support yamaha diversiifying an already highly successful product. Demand must translate into profit. Would yamaha derive extra profit by producing a 76 key keyboard ? I dont think so. The arranger market is a small niche market, those players that want a 76 keyboard is a fraction of that niche, those 76 keyboard champions that would play a yamaha keyboard is a fraction of that fraction of that niche....those players that would buy a yamaha 76 instead of a yamaha 61 will cannabalise the sales of the 61 not increase it. Remember profit is the motive and rightfully so.The tyros brand is doing incredibly well. It would take a very gungho product manager to mess with that formula. It was tried before with the psr 9000 pro. That sold loads didnt it ????? or did it ???? Give yamaha a good business reason to make a 76 keybaord version and they will. It is really that simple. I agree completely, Spalding, you make good sense...wishful thinking doesn't put money in the coffers. Well, I'm off on a Yamaha road trip...I'll check in when I get to my hotel and see how this debate is fairing out....should be interesting. Ian
_________________________
Yamaha Tyros4, Yamaha MS-60S Powered Monitors(2), Yamaha CS-01, Yamaha TQ-5, Yamaha PSR-S775.
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#230233 - 03/27/08 06:08 AM
Re: How many keys? DISCUSSION thread...
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Member
Registered: 10/22/03
Posts: 1155
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Even if we were to take your word that Yamaha T2 and PSR 900 (61 keys) outsells Roland G70 and E 60 (76 keys) it is a flawed argument to make that 76 keys do not sell.
Look we all know that it is not the keybed, keyfeel or number of keys that sell the Yamaha arrangers it is sounds, styles and OS. And apparently, a number of people prefer Yamaha to Roland, Korg and Ketron.
The reason why Yamaha refuses to listen to its customers is because of the unsuccessful of 9000 pro. But the problem with the 9000 was not the 76 keys but the glitches in the OS that it was oversized and over weight. Their refusal to make a 76 key arranger has nothing to do about Yamaha thinking a 76 key arranger would not sell as much as the 61 key arranger.
If the Roland G70 had the same size and weight as the T2 and had 61 keys, are you telling me that Roland would be the same as a T2 in terms of sales. If when the T2 was unveiled with the innovative SA voices and styles, it was 76 keys in stead of 61 keys are you telling me that the T2 would not have sold as much as it did?
Its all about sounds styles and OS.
As Yamaha has proven with the PSR 900 and T2, undesirable looks of the keyboard, a poorly built body and keyfeel and keybed does not decrease sales as long as the sounds, styles and OS are the best.
So it begs the question, what are they afraid of with 76 keys?
_________________________
TTG
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