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#233512 - 05/01/08 04:50 PM
Re: New Tyros 2 Demo by Bert Smorenburg
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Senior Member
Registered: 06/09/02
Posts: 3163
Loc: Pensacola, Florida, USA
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Well, believe it or not, having been in the home organ business, the predecessor to the arranger keyboard, for 30 years, this guy would be considered an excellent salesperson. He evokes a lot of enthusiasm and emotion, and emotion is what sells the real customers, as Diki pointed out. The "pro" market is really a very small fraction of who buys arranger keyboards. Interesting to note, that it was well known in our industry that a "pro" was not one of our customers. Why? Because it was well known they didn't have any money or credit to buy one. Sad but, it was/is the case. My wife, who I met at Fletcher Music Centers, the worlds largest home organ retailer, selling only home organs, watched this, and agreed that this guy was a great salesman. Compare this with what you get in your average Guitar Center type stores and then tell me this guy is no good Best Scott http://ScottLMusic.com
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#233513 - 05/01/08 05:26 PM
Re: New Tyros 2 Demo by Bert Smorenburg
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Senior Member
Registered: 07/27/05
Posts: 10606
Loc: Cape Breton Island, Canada
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Originally posted by Scott Langholff: He evokes a lot of enthusiasm and emotion, and emotion is what sells the real customers, as Diki pointed out.
The "pro" market is really a very small fraction of who buys arranger keyboards.
Interesting to note, that it was well known in our industry that a "pro" was not one of our customers. Correctomundo on all counts, Scott. Bert is an awesome demonstrator and knows his target audience very well, again, as Diki has so sincerely pointed out. Humor always breaks the ice effectively, and he knows the instrument well....and HE MAKES IT LOOK EASY. Very important. VERY EFFECTIVE! His demo on Motif synths is not much different...he again uses humor and lots of enthusiasm...and, again he makes it look easy. He's a demonstrator...not an entertainer....although he's clever enough to blur the line and make it work to his advantage. Bert's a cool guy. You are spot on about the arranger market...very, very few pros. Ian
_________________________
Yamaha Tyros4, Yamaha MS-60S Powered Monitors(2), Yamaha CS-01, Yamaha TQ-5, Yamaha PSR-S775.
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#233516 - 05/01/08 11:00 PM
Re: New Tyros 2 Demo by Bert Smorenburg
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Senior Member
Registered: 09/21/00
Posts: 43703
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#233526 - 05/02/08 05:30 PM
Re: New Tyros 2 Demo by Bert Smorenburg
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Senior Member
Registered: 09/29/05
Posts: 6703
Loc: Roswell,GA/USA
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Originally posted by Dnj:
Why has the SZ lately become a "PUT DOWN" on whatever is posted leading into a Pee pee contest on everything and everything? Uh, like the C1, right? Donny, I know you're in one of your 'alternate' personalities at the moment, but still, coming from YOU, that statement sounds like some kind of joke. On the other hand, at least you're trying. Just don't get TOO indignant, remember how most people feel about 'reformed smokers'. fondly, chas whoops....
_________________________
"Faith means not wanting to know what is true." [Nietzsche]
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#233532 - 05/04/08 11:33 AM
Re: New Tyros 2 Demo by Bert Smorenburg
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Member
Registered: 07/23/07
Posts: 90
Loc: Dubrovnik, Croatia
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I've seen couple of Bert's presentations of Yamaha synths, and this must be the worst he made.
Sure he has specific sense of humor (comment from one of his presentations: "all you need now is some beat, something like umphhh, umphhh, umphhh, and You gonna get lot of money"), but this wasn't humor, this was totaly ironic.
If I didn't knew he was Yamaha employee, I would have thought he worked for Roland or Korg.
Performing keyboard, and lurking arround boringly while intro is playing to me doesn't look funy, I more see it as: "look at this toy keyboard, you don't have to play it, it play by itself, it's not instrument, it's a toy".
It was definitely not a good idea that synth guy demoes arranger, because you could clearly see his (negative) attitude toward arranger keyboards.
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#233533 - 05/04/08 11:45 AM
Re: New Tyros 2 Demo by Bert Smorenburg
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Member
Registered: 07/13/03
Posts: 321
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Originally posted by kalimero: I've seen couple of Bert's presentations of Yamaha synths, and this must be the worst he made.
Sure he has specific sense of humor (comment from one of his presentations: "all you need now is some beat, something like umphhh, umphhh, umphhh, and You gonna get lot of money"), but this wasn't humor, this was totaly ironic.
If I didn't knew he was Yamaha employee, I would have thought he worked for Roland or Korg.
Performing keyboard, and lurking arround boringly while intro is playing to me doesn't look funy, I more see it as: "look at this toy keyboard, you don't have to play it, it play by itself, it's not instrument, it's a toy".
It was definitely not a good idea that synth guy demoes arranger, because you could clearly see his (negative) attitude toward arranger keyboards. he was probably one of many musicians who made styles for you, what do you mean by "synth" guy ? Arrangers are synths also, [This message has been edited by Vadim (edited 05-04-2008).]
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#233534 - 05/04/08 01:07 PM
Re: New Tyros 2 Demo by Bert Smorenburg
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Member
Registered: 07/23/07
Posts: 90
Loc: Dubrovnik, Croatia
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Vadim,
Of course, arrangers are also synths, but what I was referring to is certain kind of antagonism between synth players (musicians in a band) and arranger players (one-man-band musicians), where majority of musicians who play in bands consider arranger players as not really a musicians.
I doubt Bert produce styles, he is professional Yamaha demonstrator, and as such, he have lot's of work to do by demonstrating new Yamaha gear, while somebody else is creating styles for arrangers. Beside, this Tyros 2 presentation was the first time he demonstrated and arranger, before, he demoed synths only (Motif ES, Motif Rack, Motif XS, and MM6) although the later is some kind of cross-bred between synth and arranger.
Yamaha arrangers are usually demonstrated (at least in video form) by Michel Voncken, and he really do the job perfectly.
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