|
|
|
|
|
|
#259925 - 03/17/09 12:44 PM
AUDYA clinic attendance and INTEREST in AUDYA...
|
Senior Member
Registered: 06/24/08
Posts: 3131
|
the FACT that there were only 20 people there at this IN clinic, and about 12 at "ours" in NY back in Februrary has me a bit worried...
if this keyboard is SO "revolutionary" why not more people?
i mean NY/NJ metropolitan area bringing in about a dozen?
is there that little interest? a dozen in every major state? and why? lack of presence at NAMM? lack of publicity?
and nothing against old folks, but where is the younger generation? they do play Arrangers, as can be seen in other countries (Portugal, Spain, Italy)...
but what's up here in USA? Why can't Ketron compete? Ketron is almost non-existent when compared to BIG 3, but they seem to have the BEAST of all arrangers, right? Is it price? Lack of creativity on their RH sounds? "Bread and Butter" Sounds do get stale after a while
I think Ketron should really consider catering to the "younger" generation with cutting edge dance styles, analog sounds, styles, 808 kits, 909.
I don't think there are enough "folk" musicians, to keep this company afloat for too much longer, at least not in todays economy
I also think Ketron should be careful as to how they price this AUDYA, at least HERE in the USA.
It's just sad that many of my buddies (musicians) say "WHO?" , when i mention the company "Ketron"...
Something is not right...maybe it's just me...but....
just my $0.02
anyone care to put in their $0.02 ?
|
Top
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
#259935 - 03/18/09 02:49 AM
Re: AUDYA clinic attendance and INTEREST in AUDYA...
|
Senior Member
Registered: 05/13/08
Posts: 1144
Loc: Staten Island, NYC
|
Its a bit complicated, only in the NYC area i know at least 120 Arranger players, all young guys, most of them my friends, only one person from my side attended. I asked tonz of them, noone wanted to hear about the show, when Ketron mentioned. They are 90% Korg users and wont switch for nothing in the world. Ketron showed more attention to the older Arranger players and Folk music and actually hurt itself by doing that. And the worst they wont change the policy either. Ketron also was never heard of in many areas of the world till i came in the picture. I personally never saw or touched Ketron till May of last year, never saw one in real life before. It was not well advertised, its OS pushed people away and many other things. Lee, the shows are nothing to worry about, trust me, even if it was Korg show same people would show up, none of my KORG lovers would come anyways, they know the machines, they ar busy so to them makes no difference, show or not. I know over 15 preordered Audya users, 4 of them in NYC, none of them came to the show also, its nothing to worry about but things with Ketron are kinda complicated. I wish someone would buy that thing.
_________________________
Cubase 8.5 Pro. Windows 7 X64. ASUS SaberTooth X99. Intel I7 5820K. ASUS GTX 960 Strix OC 2GB. 4x8 GB G.SKILL. 2 850 PRO 256GB SSDs. 1 850 EVO 1TB SSD. Acustica: Nebula Server 3 Ultimate, Murano, Magenta 3, Navy, Titanium.
|
Top
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
#259936 - 03/18/09 02:53 AM
Re: AUDYA clinic attendance and INTEREST in AUDYA...
|
Senior Member
Registered: 05/13/08
Posts: 1144
Loc: Staten Island, NYC
|
Originally posted by frankieve: there is nothing that suggest younger crowds to get into the arrangers, There is a lot of them, trust me, i dont even consider my self or you as that Young anymore... but the 120 people i mentioned above, maybe 80% of them are below 25 years of age. They might be Ethnic players but thats where the Arranger strength is. USA was never a big Arranger thing. The problem is not people playing with bands but DJs are taking over, everywhere and anywhere. I know many musicians who played in a band, then went to OMB and now the just DJ...nothing else.
_________________________
Cubase 8.5 Pro. Windows 7 X64. ASUS SaberTooth X99. Intel I7 5820K. ASUS GTX 960 Strix OC 2GB. 4x8 GB G.SKILL. 2 850 PRO 256GB SSDs. 1 850 EVO 1TB SSD. Acustica: Nebula Server 3 Ultimate, Murano, Magenta 3, Navy, Titanium.
|
Top
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
#259962 - 03/18/09 11:41 AM
Re: AUDYA clinic attendance and INTEREST in AUDYA...
|
Member
Registered: 06/12/07
Posts: 50
Loc: South Carolina, USA
|
OK. I played almost all of them arrangers since the Roland E series, Korg S1, Yamaha PS8000 and Solton (Ketron) MS100. I use arrangers for my solo gigs, in the studio to produce CDs, and in 2 differnet groups (wedding/dance/folk) both using 2 musicians using arranger keyboards, live drums, live gtr at minimum.
I would suggest the following marketing strategy for Ketron: Market the Audya as your flagship at competition price; although you have to recuper R&D expenses, work on quantity so you can gain market share in the arranger and synth areas. That will put your name out there in the real musicians and DJs community. Brand recognition can only successful if users do use the product; cannot be virtual. Market a lighter USABLE keyboard to address the needs of the musicians that do not want the added weight and feature. That means 63 keys, with speakers (pointing out to the public) or no speakers. Leave the MP3 player - NO built in MidiJay, No live guitar or bass styles. One or two USB and a decent harmonizer that can be output to a jack. Price that around 1800 and watch you name go out there with the big ones. Here in the States we mostly are acclimed to local big name performers. You would need to put some of those keys in their hands...and you will be gold...
|
Top
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
#259963 - 03/18/09 12:51 PM
Re: AUDYA clinic attendance and INTEREST in AUDYA...
|
Member
Registered: 08/23/04
Posts: 649
Loc: Quebec Canada
|
Hi,With all your reply on this topic,I would to tell you that since 35 years I play many keyboards brands Before I bought the Ketron SD5 ,I had a Technics KN7000 and I tought it was the last one for me because this keyboard was the best for my needs.When they said it will close the cie I sold it because of the parts will not be available in case of a major repair. I remember the first phrase that my dealer told me when I bought the Technics keyboard.(dealer:I know that you are a Roland fanatic but give you 6 months with the Technics and after you will love your new keyboard).So that was a good statement from my dealer.Before the Technics it was Solton and Roland.I came back with Ketron SD5 and it took me one year to learn this keyboard.I was patient because of what my dealer told me when I bought the KN7000.After came the Tyros3 So I sold my SD5 and bought the Tyros3 wonderfull keyboard But after 6 months I was lonesome of the SD5.So I whent back to my dealer and bought the SD5 new version 1.0B Now I am in Paradise with these 2 keyboards.With the Tyros3 I found my KN7000 and with the Tyros3 you have all the possibility to download many styles ,sounds ect.and the explotation system is very fast.But if you whant to speak about the Ketron ,now your talking with a real professionnal keyboard.The sounds are real,drums kit wave,a keyboard that is very solid.But whats wrong with Ketron is the upgrades that we all need.They dont ear us because they are busy to finalize the Audya,and at this date it is not finalize.I am telling you that the Audya will be the Bomb of all keyboards.I know people in Europe that bought the Audya and the next day they return to the dealer.People buy keyboard and they dont give time to learn it.Remember my dealer phrase. So dont worry be happy. P/S Roland ,the top line will phase out like Technics.
_________________________
ketron sd9,Technics KN7000,monitors Adam tv8, Yamaha Mixer
|
Top
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
#259971 - 03/23/09 12:40 PM
Re: AUDYA clinic attendance and INTEREST in AUDYA...
|
Senior Member
Registered: 10/27/03
Posts: 2417
Loc: CA
|
Maybe Korg will buy out Ketron?? Korg makes their arrangers in Italy so naturally buying Ketron keeps everything in the "family". Not the Mafia of course but both are familiar with the in's and out's of working with Italianos in Italy. Both of them also have similar technologies when it comes to their arranger line and Ketron could further add to the Pa line with their recent audio style and drum enhancement breakthrough. Let's face it folks. Ketron is a lackluster establishment at best. Lack of support, lack of marketing, lack of overall sales, lack of product recognition, and sheer lack of excitement because the Audya's price point wipes away any smile on a person's face that the technology otherwise brings to the table. Now don't get me wrong either. If it was "really" worth 5 + Grand (justified fully by consensus of the majority) then more power to them and I'm sure they would have sold many more Audya's than they ultimately will. But since the question remains dubious at best (justified fully by consensus of the majority ) the Audya, in my opinion, will be destined to go down in flames and remembered only as the keyboard that took 3 years after the initial announcement to finally get it to market - in Europe. But with the economy in shambles and with people hoarding and saving money like it's going out of style (and indeed it may be ) = 5 + smackaroo's just doesn't sit very well in folks minds. How could Ketron turn that seemingly dire prognostication around? How about: "excellent" support, "excellent" marketing, "excellent" sales potential by providing a "competitive" price point with other high-end arrangers currently on the market, and an "excellent" advertising scheme (by word of mouth and all other available means) to get their product(s) recognized world over. In other words, exactly opposite of what they seem to be doing right now. Korg + Ketron melded into one entity. I can see it. They both start with the letter "K" too, so it would be easier for people to remember Ketron once they've melded into part of Korg Inc. I would ultimately like for Ketron to stay a separate business entity because it would be providing competition to the other keyboard manufacturers and the more competition there is the better it is for consumers. But since I perceive them as struggling and trying to play catch-up; and then with them, in my humble opinion, "bombing" with their latest attempt to try and do so, it's probably best that they combine with another "major" and mainstay company like Korg. It would help Ketron in that their financial worries would be over and Ketron employees would bring a lot to the table for Korg's arranger division. A win win situation if there ever was one.. All the best, Mike
_________________________
Yamaha Genos, Mackie HR824 MKII Studio Monitors, Mackie 1202 VLZ Pro Mixer (made in USA), Cakewalk Sonar Platinum, Shure SM58 vocal mic.
|
Top
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
#259975 - 03/23/09 01:24 PM
Re: AUDYA clinic attendance and INTEREST in AUDYA...
|
Senior Member
Registered: 07/27/05
Posts: 10606
Loc: Cape Breton Island, Canada
|
Considering the present economic climate, I think Yamaha and Korg will be concentrating on developing/improving their own TOTL arranger technology, rather than try to adapt/adopt Ketron's half hearted attempt at audio tracks in styles in their own products.
Listening to the Korg demos posted recently on another thread, and also hearing Yamaha's mega voiced styles on my own instruments, I'd say that they both have it pretty well covered as far as style realism is concerned....and they read all the chords without any issues.
Roland has had nothing new on offer in quite some time in their arrangers, so maybe they might benefit from a collaboration with Ketron/Audya, and come up with an excellent TOTL instrument that can finally compete with Korg and Yamaha.
Roland makes arrangers in Italy so it wouldn't be that much of a stretch, and they certainly have a great R&D department that just may be able to make use of Ketron's technology.
Ian
[This message has been edited by ianmcnll (edited 03-23-2009).]
_________________________
Yamaha Tyros4, Yamaha MS-60S Powered Monitors(2), Yamaha CS-01, Yamaha TQ-5, Yamaha PSR-S775.
|
Top
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
#259978 - 03/23/09 03:37 PM
Re: AUDYA clinic attendance and INTEREST in AUDYA...
|
Member
Registered: 07/17/01
Posts: 870
Loc: New York
|
Originally posted by keybplayer: Maybe Korg will buy out Ketron?? Korg makes their arrangers in Italy so naturally buying Ketron keeps everything in the "family". Not the Mafia of course but both are familiar with the in's and out's of working with Italianos in Italy. Both of them also have similar technologies when it comes to their arranger line and Ketron could further add to the Pa line with their recent audio style and drum enhancement breakthrough. Let's face it folks. Ketron is a lackluster establishment at best. Lack of support, lack of marketing, lack of overall sales, lack of product recognition, and sheer lack of excitement because the Audya's price point wipes away any smile on a person's face that the technology otherwise brings to the table.
Now don't get me wrong either. If it was "really" worth 5 + Grand (justified fully by consensus of the majority) then more power to them and I'm sure they would have sold many more Audya's than they ultimately will. But since the question remains dubious at best (justified fully by consensus of the majority ) the Audya, in my opinion, will be destined to go down in flames and remembered only as the keyboard that took 3 years after the initial announcement to finally get it to market - in Europe. But with the economy in shambles and with people hoarding and saving money like it's going out of style (and indeed it may be ) = 5 + smackaroo's just doesn't sit very well in folks minds.
How could Ketron turn that seemingly dire prognostication around? How about: "excellent" support, "excellent" marketing, "excellent" sales potential by providing a "competitive" price point with other high-end arrangers currently on the market, and an "excellent" advertising scheme (by word of mouth and all other available means) to get their product(s) recognized world over. In other words, exactly opposite of what they seem to be doing right now.
Korg + Ketron melded into one entity. I can see it. They both start with the letter "K" too, so it would be easier for people to remember Ketron once they've melded into part of Korg Inc.
I would ultimately like for Ketron to stay a separate business entity because it would be providing competition to the other keyboard manufacturers and the more competition there is the better it is for consumers. But since I perceive them as struggling and trying to play catch-up; and then with them, in my humble opinion, "bombing" with their latest attempt to try and do so, it's probably best that they combine with another "major" and mainstay company like Korg. It would help Ketron in that their financial worries would be over and Ketron employees would bring a lot to the table for Korg's arranger division. A win win situation if there ever was one..
All the best, Mike Buddy, Where do you come up with this stuff. Nope last I heard, AIG has them covered, no worries, there not going anywhere. [This message has been edited by mc (edited 03-23-2009).]
_________________________
Ketron X1 (Oldie but Goodie)
|
Top
|
|
|
|
|
|
|
|
|
|
|
|
|