But it certainly IS their responsibility to dish up professionally produced videos and audio demos as an 'antidote' to these amateur videos. Unless you are Lionstracs, in which case it is YOU releasing the amateur videos!
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On the iopposite there is another small buiseness creating a VST based open solution that is the best at showing off their products in professional video's
Thats Open Labs.....
At least they know how to sell their stuff...