One thing we've done is work harder on our Website.
We're now busy than we EVER have been, (although recently we've cancelled some gigs due to my Wife's Father passing away last Wednesday - she's MORE than upset as you might well imagine)
Anyway....
We have recently added a Video Blog (shot on an iPhone) to tell all our website visitors (new and regular) about our gigs, the kinds of music we're playing, and of course on the Gig Guide text itself, we mention how big the Dancefloor is (or isn't) and what kind of night it will be music wise. We also provide a Google Map for each and every venue.
I've been told for some months now (by audience members) what a great help this has been for them, and many have noted that other acts are not doing this kind of thing on their sites - in fact a couple don't even HAVE websites!
Go to
www.chi-chi.com.au if you want to see how it all works.
If anyone is interested in nicking an idea or two (if you all don't do this kind of thing already on your own websites) feel free!
Peace.