...They look at who buys Arranger keyboards, especially TOTL ones, and guess what; Ol' folks rule. ....
They ruled. That's a thing of the past. With no interest long term financing options that's no longer a problem. You can get up to 24 and even 48 months NO interest financing deals. I have about 20 to 30 referrals for Korg Keyboards annually...almost all for users under 30 and 40! These keyboards are no longer out of reach. None of the latest Korg updates were geared towards the older generation. The user manual is over a 1000 pages and gets more technical by day. Arranger keyboards could be anybody and everybody's instrument these days.
In any case what I was talking about doesn't really have anything to do with age demographic. There's no excuse for producing poor marketing content in general, especially if the features in question could also be the selling point.
Anyways, this all could be a different topic I think.