Back in the 60’s and 70’s, Chicago was probably the hot spot for radio and tv jingles. The jingle king was Dick Marx (father of pop star Richard Marx). I remember walking into his Tape library and seeing rows and rows of 2 inch Master tapes with names like Kellogg’s and United Airlines written on the boxes. One of his big ones was “two scoops of raisins in a package of Kellogg’s Raisin Bran”. Even his son, Richard started his career as a jingle singer,”My dog’s bigger than your dog”. His wife, Ruth Marx takes the cake though by singing one word “Quasar”. Netted her a cool 250k.