Hi Mike
Not sure where you have been for the last 8 years or so, but a product that is both hardware and software upgradeable has been on the market for that long already.
They also sell without problems to pretty much anybody that tries one. (How many manufactures do you know that builds the board to the owner�s requirements?)
The downside is that being a small company, there is a limited amount of dealers, making the ability to try the product difficult in some parts of the world.
Still if you ever get the chance, try one, do so, as while not a 100% certainty, most folks that do, fall in love with them. (Figuratively speaking)
Enjoy life; choose the best board for YOUR needs, not others.

Bill