Originally posted by Dnj:
This is all LAAADEEEEEDAAAAAA.......
I've seen so many people waste their money on all this PR stuff, book a few, jobs then go play the gig & that's where it all comes to a grinding halt....ya know why? because they think they are the cats Meow & after one show they are never called back no matter how many calendars, or whatever they send out.....wanna guess why?
I'll leave that up to you to figure out..
You paint with a pretty broad brush, don't you?
For those guys who wash out-so what? In any business there will be guys who thrive, guys who can't cut it and then several others in the middle.
I don't think anyone around here thinks that giving a pen or a pad to a client is all that's needed.
I agree, guys who can't back it up won't survive because they hand out neat PR stuff.
The value of it...(small merchandise, hand written thank you cards, whatever...) is that it enhances a business relationship. It can make it more personal. Other than thank you cards and some telephone work, I haven't really dabbled in the other items like pens, calenders, etc. I guess because my schedule is already pretty full without it.
I don't think utilizing these type items guarantees success any more than not using them would doom you...
In the end, I don't see how they could hurt you...
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Bill in Dayton
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