I completely agree, chas, don't get me wrong.

But when we are talking about an entire market segment, not just one person's individual preferences, the evidence ought to be taken into account, IMO.

It appears, despite SOME peoples' reservations, that the word Casio on a pro keyboard is not the detriment you might feel.

I mean, some people (no names, no pack drill ) have grave reservations about Obama as President. But the majority voted for him. Should the majority view be discounted, just because some don't agree? (and don't get me started on the teabaggers and health care!)

Thing is, if Casio come out with a killer arranger product, and you choose to not buy it based solely on negative feelings about the name, who will be missing out? You, or Casio? I think you, because the Privia has already shown, there will be PLENTY of pros willing to overlook the stigma (assumed or otherwise) of the name. But that is definitely your choice, no objections whatsoever.

Me, I'll play it, even if it has the word W*NKER on the front panel