One think we have to look at is that although Yamaha may have a greater acceptance in the “pro arranger market”( today if there is such a thing), is that the name Yamaha always had a well known and well represented pro market. So having a Yamaha keyboard on stage was not that far of a stretch even if it was an arranger.
And I am sorry, but if Casio synth were so good in sales (no doubt they were good for playing), there must have been a reason why they did not continue making them.

In this economy, with the cheap home keyboard reputation that Casio now has and with Casio not being a part of the professional keyboard market for a long time, the corporate people would not want to take that risk and put out a product that ask people to dump there current keyboard.

Integration is the name of the game today.
Casio also sells consumer products and I am sure Casio realizes that integration is what sells.
That is what this new generation (and even the old) expects. If Casio wants to reenter the pro keyboard market, they have to have a game changer. They have to do to the keyboard market what the I phone did to the cell phone market.

And Marketing Marketing Marketing is what makes the difference.

Casio would not want to market the product as a "Casio arranger" but would need to market it as the product name. Apple did not market the I phone as an Apple phone or a Mac phone. Sure all those things were under the hood but when people refer to the product they say the I phone.

And, you know what that did? It got apple and Macintosh in to people’s home and Apple had a spring board to market other products to.

If you had the “box” that was able to integrate well with some of the most used major keyboards, and content was offered on the internet, Casio would have increase their visibility in the market place.
Then they would have a spring board for a full fledged pro keyboard product.



[This message has been edited by to the genesys (edited 01-16-2010).]