I don't think trading "internal" styles is a bad thing at all, if anything, if the styles are awesome enough that could possibly get the user thinking of getting the keyboard where they came from or maybe changing to that series instead. It also demonstrates where the keyboards strengths lie, eg, Korg have the best Unplugged styles & Ketron clearly have the best arranged Latin styles so I know for Latin I could always turn to Ketron (even though I have owned a Ketron before anyway), but even if I didn't I've heard enough converted Ketron styles to tell me what to expect from them.
[This message has been edited by DannyUK (edited 09-14-2010).]