Originally posted by ianmcnll:
One thing Yamaha has they won't mess with are LOYAL users. Yamaha users are as loyal and protective to the brand as they come. Their focus seems to be on CURRENT users not those who might be a user "if".
(edited 09-23-2010).]
I have to disagree on this. There is no such thing as a "LOYAL user". If a competitor has the same product or better product with better service or more importantly a better price, they would switch in a heartbeat. There are countless studies and research on brand loyalty; that is the HOLY GRAIL of the sales and marketing industry.
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