I went to a demonstration in Telford about 6 or 7 years ago to see the launch of the tyros 2 . There were about 150 people there . Most over the age of 65 . Middle class and obviously not short of money . At that demo about twenty five toys' were ordered . The music shop colbeck pianos in Sutton Coldfield sold another ten and that was just one dealer . I think tyros sales are quite high . They have to be for the monetary investment yamaha pump in to promote the instrument .

I went to the demo of the tyros 3 some years later. Same thing happened . The tyros market group are fiercely loyal and have the money to purchase based upon desire alone . And they tend to be pretty shrewd too which is why they are in the financial position to keep upgrading each successive edition of the tyros