I don't know if it is possible at your price points, but I have opted on a couple of occasions to buy from a store with a money-back return policy, instead of just a trade option.
When I'm positive I want something, I always get it from you.
Having said this, I think I've only returned two items over the past 20 years!
Guys, you can't beat Frank's prices, service and support!
I have to agree and I know it is hard for smaller dealers to provide that. But online customers have so many choices and there are dealers that do offer that and that factors into most buyers decision.
But certainly selling online in the US a big advantage is that you can remove the sales tax from the price except for any customers in your own state.