Bill, when I performed in the Florida Keys, I had the opportunity to perform for a bunch of spring breakers along with the regular crowds. Those spring breakers requested Sinatra songs - not hip-hop and rap. I was amazed, and they were the ones dancing to NY NY. Of course, they also loved everything Jimmy Buffett as well.

Donny, I agree that a live performance is the best, but you have to get your foot in the door first, or have the AD come and visit you while you are performing somewhere else, which is not likely. Therefore, the promo package, a full, complete and professional promo package can be very, very effective. It was for me, and for many of the other folks I've made them for during the past two decades. My effective rate for them was about 75 percent, which is extremely high. But, you had to do all the follow-up stages in order to be successful. If you did not do those additional steps, you didn't have nearly the success rate.

AS for the ADs knowing who Sinatra is, in this part of the world if they did not know, they would not have a job in the first place - it's that simple. Most of the independent living and assisted living facilities have resident committees, folks that live there and have a huge input on who is selected to entertain them. They get to see those promo packages, get to hear your CD and if you have a video, I can guarantee you they will see it.

Now, some guys will go out and play for free, hoping that they will be hired for pay after they do that freebee. In reality, you do that freebee and you quickly acquire the reputation of the guy that will perform for free. I know lots of people the tried it and it always backfired on them.

Good luck, Bill,

Gary