From what I see of it around these parts, North America needs to get past guitars.
Just about any given pub/lounge with 'live' music has a solo guitar act invariably using the same old midi files. They all do Brown-Eyed Girl, Margaritaville, Sweet Caroline, etc., ad nauseam, and they all sound identical.
OK, I know the argument goes that they're giving the customer what they want - but you'd never guess it, judging by the non-reaction of the punters. Non-reaction, of course, is the direct result of everything being so predictable, so numbingly boring and, over the course of four 40-minute sets, eventually soul-destroying and room-clearing.
For my money, arranger keyboards shine. So why aren't us arranger guys replacing the guitar-in-hand-man. Mainly because your average bar/lounge owner has had such a steady diet of this mediocrity over the years, his brain is addled to the point that he won't take a chance on anything other than that to which he's been conditioned. Sad, but true.
I don't suppose too many bar/lounge owners get anywhere within a thousand miles of this forum but just in case there are one or two lurking, give us keyboard guys a try. Lord knows, you don't fill your rooms with what you've got right now.