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#252805 - 01/07/09 03:32 PM
Re: New Internet Magazine from CSS
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Senior Member
Registered: 01/02/04
Posts: 7305
Loc: Lexington, Ky, USA
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Ron, I guess my point would be, you will be competing in the marketplace for ideas with every other communications vehicle in the field. Your readers will not know that it is not written by professionals, but the advertising department personnel placing ads certainly will. It's an easy thing to get with kids in a journalism class at a nearby university to have a quick edit done. The publication must stand alone, without excusing quality by saying that it is produced by a musician, not a professional journalist. No one will know that in the 32 seconds the first review is done to decide whether to read it or not, and pointing it out could make it look like you're making excuses for a lack of quality.
A successful publication of any kind competes head on, and must meet minimum professional standards to be successful.
I saw some major problems within 10 seconds. They were basic and easily fixed, but, if I were the media buyer at Roland, for instance, I'd pass on placing ads with the publication.
Sorry for the rant. I have been teaching journalism for years, was a VP of advertising/communications at a Fortune 500 company and do communications work for organizations all around the world, including creating web sites and producing collateral and publications.
I want you to succeed, and will be glad to talk/advise if you'd like. And, please understand that the "rant" above was done in total support of your effort and in no way meant to knock the project or you, personally. Sometimes, a producer gets so close to a complex project that he/she misses the obvious (I know I do, sometimes). The quality of the first issue/rough reflects a lot of dedication, graphics ability and knowledge of the subject.
Best of luck!
Russ
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