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#3613 - 04/07/03 09:17 AM
Re: What happened to the American Synth Manufactures?
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Member
Registered: 07/03/99
Posts: 549
Loc: atlanta, georgia, usa
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Two words . Korg Poly-6 . It sank ALL american synth sales when it came out . Arp , Moog , Oberheim had their management problems and Sequential was heading into unknown territory with multitimbral synths . But , the Korg Poly-6 sank them all in terms of price . The Korg Poly-6 had a list price of $1095 , so whole sale music stores were selling them at $995 . A 6 voice polyphonic synthesizer that was programmable , far more reliable than the Moog MemoryMoog , Sequential Prophet 5 , Arp had nothing , Oberheim Sem synths and the original OBX and it was less than a grand .
The american synth manufacturers had nothing to compete with this . Forget about features , price sells and Korg did it . You could not touch an american synth for less than $3000 and the Korg was less than a grand . Then just a few months later Roland came out with the JUNO-6 and JUNO-60 . Moog was done , Oberheim was on thin ice , Arp was history , and Sequential came out with the Prophet 600 .
Oberheim is still in business but the OB-12 is made by Viscount in Italy
Moog is back , but I hear rumours that the Voyager sales are really bad . At $3500 I wonder why ?
Price sells and the american synth makers learned a hard one .
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