I have a copy of each facility's contract in my keyboard bag's pocket - Only had to pull a contract out one or two times in the past decade, but was sure glad I had it with me.
My contracts list all the year's dates for each facility, so there's only 32 contracts in the bag's pocket.
I also carry a dozen W-9 forms with me as well. Some of the places require a new one every year, while others only want one when you bill for your first job there.
Today, my 2015 calendars from National Pen Company arrived. I order 50 each year, and the cost, with mailing envelopes, and an engraved pen totals just $90. Within the next few weeks, I will have booked all of 2015, at least the months I'll be here. I will take my copy of the calendar that already has two dozen jobs booked for 2015, sit down with each of the ADs for about 10 minutes, and they'll give me the dates they wish. I'll write them on my calendar, they'll write them on theirs and when I get home, I'll fill out and mail a confirmation of appearance letter and NEW annual contract listing all those dates. They'll sign both copies of the contract, then mail the second copy back to me in a postage paid envelope I provide.
Now, the neat part is that they will have brand, spanking, new Travlin' Easy calendar hanging over their desk. It has my email address and telephone number on it, my name in bold letters, and some really pretty photos on each page. It's a hanging appointment calendar and when those special parties come up, guess who's name is always right in front of them. Oh, they also get pens from me at least 4 times a year. The pens, beautifully, laser engraved, cost a whopping .39 cents each from National Pen.
For the facilities where I perform lots of special parties, happy hours, and similar functions, I provide them with a 24" X 36" framed poster. The ADs usually put the poster in the lobby a couple days prior to my job, and in the lower left corner, they attach a bright letter sized sheet of paper listing the time and date. You would be amazed at how effective this has been. Not only does it bring out more residents, but it also brings a very large crowd of visitors. I purchased them from Vista Print and the total amount I have invested in each one is about $40 including the cost of the frame. The frame actually cost more than the poster. The poster itself was just $16.95, and I designed it myself on their site using my photo. The guys here at the Jam saw one of my spares hanging on the wall of my family room.
All of this is just part of doing business professionally. It also clearly shows you don't need to spend a fortune to advertise your business and reach the right people.
Sorry about the long post,
Gary