That's really a huge difference, I had expected about the price of the SD3, around 1,450 Euros. Maybe it was 1,190 exclusive of VAT, then we're getting close.

In the Italian forum they just projected the likely price of the SD40 from the price quoted on that Swiss dealer page, reduced according to the relation between the Swiss SD7 price and the usual SD7 price in Europe (simple rule of three). The price would then be around 1,400-1,500 Euros, same level as the current SD3 module.

Interesting interview with a Ketron rep, second part about SD40.

https://tastiere.wordpress.com/2016/04/18/novita-ketron-2016-una-conversazione-con-marcello-colo/

Great find, i'm again looking forward for the SD40! Hopefully the price is much lower than the MJPro.

No one seems to be saying anything about the new SD80 - what is this?
It's obviously up-range from the SD40, which is a SD7, so maybe an SD9 module - that would make it even more exciting than the SD40.
Or, could it be a replacement for the Audya module which could point to a new Audya being on the way.

Personally, I don't like all the secrecy about new keyboard stuff because I want to make my plans and decide what to do next.
Doesn't matter if they are not ready for sale yet as long as I can make a well informed decision, I am willing to wait.
Tony

SD80 is the chromatic key version of the SD7, details here

Bill

Thanks Bill,
That's the end of one of my dreams then.
Looks like I will be replacing my Midjpro with an SD40 after all.
Still something to look forward to anyway.
Tony

The streetprice of the SD7 here in Holland and Germany is approx.
2695 euros, ( if you are lucky you might get it at 2600). It does not need a genius to figure out that the SD40 will end up with a streetprice of approx. 2000 euros. Why ? Simply said, the SD40 is the SD7 in a box. It they were to retail it at say 1400 euros the sales of the SD7 would crumble and fall. By contrast they would sell many many modules, but mark my words " it ain't gonna happen "

regards
John

I think they will try to keep the sd40 price just under €2000 as in €1995. Marketing wise that would be wise..

Maybe, maybe not, I'm not as sure as you about it.
The ratio 2000:2690 is not the ratio of the prices quoted on the Swiss dealer's page - but that's just an unreliable indicator.
But if you look at the Roland Integra, it has always been just under 1,500 euros, and according to your theory that would have made the Jupiter 80 completely obsolete, as, apart from the lower polyphony, it has all the Jupiter sounds and several thousands more.
Probably there are not that many people that easily switch to a module, with respect to the "all-in-one" aspect, handy operation etc. Many here in the forum don't want additional gear with cables etc. The SD40 won't have any sliders, for example, a feature missing compared to the MidjPro.
I think it's still possible the price could be considerably lower than 2,000 euros. I fear for 2,000 I'd rather keep my 1,295 euro BK-9 as a second keyboard.
BTW, Ketron should think about their price for the SD7: After 10 months of being on offer, there are zero reviews at Thomann. The SD7 is obviously doing even worse than the BK-9, which was definitely a busted flush for Roland.