Dont do starnge things, your current customers like you for what you are right now... and they keep advertising you all over the internet as soon as someone is inquiring where to buy their keyboards...

Kraft and Sweetwater, and the major english shops like Andertons and Bonners are mostly known because of the high quallity demo's they make from their products... consistant high quallity demo's on youtube might help you... and with consistant, i mean a top high end feature video with high quallity sound from every new product..

And then making sure that everyone sees your video's by advertising them in facebook usergroups and forums... well, not really advertising them, just posting them, or having someone post them for you..


I think high end Youtube video's are the way to get more people knowing your company...and when they know your company, and see the great prices you offer and when they hear and read about your service, they will definately consider you as a serious option.

Jerry, in order for any website to get to the top of the search engines they have to register with the search engines almost hourly. That's why there are companies that do this kind of registration stuff for a living. You can register with Google and an hour later not even be on the first page. It happens that fast.

All the best,

Gary

Unless you pay google to get on top of the list..

Bachus, there is an old saying in this part of the world "Just follow the money." Seems quite appropriate with this subject.

Gary

I have to agree and I know it is hard for smaller dealers to provide that. But online customers have so many choices and there are dealers that do offer that and that factors into most buyers decision.

But certainly selling online in the US a big advantage is that you can remove the sales tax from the price except for any customers in your own state.

But then i think not having that trade policy instead of money back policy is part of why he can be so cheep.

I agree ... it is a two edged sword.

However, many states - including Rhode Island, where I live - are passing laws requiring sales tax on on-line purchases ... and RI also charges sales tax on shipping and handling which is a rip off !

The People's Republic of Maryland also has a sales tax on internet purchases of 6 percent. Fortunately, a lot of sites ignore this, especially foreign sites. Our past governor never saw a tax he didn't like.

When I owned a small business many years ago, all I had to do was match the price of the big box stores in order to be successful, mainly because I had something they didn't have - on site service. It made a huge difference. Unfortunately, my business depended upon leisure money for outdoor recreational purposes, fishing, hunting, boating and camping. When the economy went to hell and the building trades business fell off precipitously, my business crashed.

Good luck,

Gary

Thats also an option, selling things the big stores dont... brands like GSI/Crumar, ketron, studiologic, viscount, dexibell, ... but then you also need to be sure that you will get customers buying those great unknown Italian brands...

Or go German, with brands like Wersi, Bohm and Fame (rebranded Medelli)