Bill, when I first began performing the NH circuit, the pay was the same - $75 max! After about a year, I began jacking up the price, the first jump was to $100 per hour, and none of my regular clients balked about the increase.
After about 5 years at $100 an hour, when gas prices shot through the roof, I informed my clients that I had to increase to $125 an hour and again, no one balked at the increase. Though gas prices eventually fell a bit, I kept my rate at the same price, and I charged everyone, private parties, nite clubs, restaurants, etc... the same fee, which is important. No one could say they were charged more or less than the $125 per hour fee, thus no conflicts.
Now, the nite clubs all said "absolutely not!" to which I said, that's my price - take it or leave it! The top nite clubs and restaurants in the Baltimore Metropolitan area pay $125 to $150 for a 4 hour job. This is the same rate they paid 50 years ago when I was relatively young and playing a 12-string guitar and performing lots of country songs while sitting on a bar stool and singing through a SM58 and a pawn shop amp I bought for about $50. I would much rather be performing at $75 an hour at a retirement community, assisted living center or nursing home, to an appreciative audience that enjoyed every minute of my performance, then a bunch of half drunk patrons at a nite club or restaurant that could care less if there was musical entertainment or a jukebox playing loud rock music. Even at $75 an hour the rate is far better, the hours are far better and the audiences are usually very appreciative.
Wanna make some big bucks, set up a deal like Donny Pesce had in NJ, a Thursday Night Dance Club at one of the halls of the local VFW or American Legion. Charge a nominal fee, say $7 bucks per person, provide soft drinks, ice, pretzels and chips at each table, play good dance music for three hours, and if you draw 150 people every Thursday, you'll rake in just over a $1,000 bucks a night before expenses.
Now, most of those halls are never rented on Thursday nights, therefore you have some bargaining room to get the hall rental price down to something reasonable, especially when you consider that you will be renting it 52 weeks a year. You can probably get that hall for a fraction of the normal asking price, probably under $200 a night.
The snacks can be purchased at Costco or BJ's Warehouse Club, which will save you a bundle. If they want something stronger, most VFWs and American Legions have their own bars, which will be more than happy to sell your patrons beer or something stronger. In fact, this will improve their bottom line, maybe to the point where they would be willing to negotiate a better deal with the hall rent.
Then, when it comes to NYE, you can really rake it in, making a deal with the hall rental folks where they provide the booze and food, you can charge premium prices and more than double your nightly take.
The secret to making this successful is advertising in the right places. It's a matter of getting the word out by printing and hanging attractive fliers and hanging them anyplace you can. Also, you can utilize things such as Craigs List, Facebook, and a host of other Internet sources that cost you nothing other than a bit of time putting something attractive together and posting it in the right places.
There are a huge number of over 55 communities in your part of the world, and there are a lot of people living there that would love to listen to you perform, dance, meet new people, and more. Donny had several of his people at his dance party that ended up getting married, meeting their spouses at his Thursday Night Dance Party. He also provided a birthday cake for those having birthdays on the same night as the dance party. Birthday cakes are cheap at BJ's! But, this gesture sure goes a long way in retaining the audiences week after week.
I'm sure Donny and others can provide more insight on this than I can, but I clearly recall seeing more than 250 people at Donny's Thursday Night Dance Party, whirling around the floor and enjoying themselves while Donny played his keyboard and sang to them.
Who really needs the nite club circuit, anyway?
Gary