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#489395 - 02/16/20 06:22 AM Who are Arrangers REALLY aimed at?
cgiles Offline
Senior Member

Registered: 09/29/05
Posts: 6703
Loc: Roswell,GA/USA
We assume they're aimed at 'home players', you know, the same market that used to buy 'home' organs with auto-accompaniment. That meant financially comfortable ol' coots in the 50-70+ age range. These have now been replaced, allegedly, by the much cheaper and more capable arranger keyboards (sans the fancy and expensive furniture-quality enclosures). But here's the thing: Along with all the technical advancements came a level of complexity unheard of with the old auto-accomp organs, where all that was usually necessary was to hit a button that said 'waltz' or 'polka', etc. and start playing.

The reason I bring this up is the plethora of posts regarding how the operating system works and the complex steps needed to perform the simplest of operations (ask Donny about that smile ). Indeed, the board has become much less about 'what's the name of that chord' and much more about 'what's that button do'. Now we all know that as we age, our ability to master new technologies seems to diminish somewhat (at least that's the case with me). Simultaneously, as technology increases the complexity (and capability) of these systems, the ability to master all of the advanced features also diminishes. Personally, I think the sudden (and recent) interest in playing solo piano among arranger players may have to do with the suddenly re-discovered joy of just 'sitting down and playing' (without worrying about 'which style', registrations, playlists, OTS, MFD, multi-pads, split points, etc., etc.). Is this the time in our lives when we want things simpler, not harder? For some, maybe. For the record, none of this pertains to 'professionals', of whom most arranger players are NOT. Pro's tend to keep up with the tecnology on an on-going basis, as their livelihood depends on it and the arranger is considered more of a 'work tool' than just a source of personal enjoyment.

So, who IS the arranger REALLY marketed to; tech-savvy musicians or ol' coots with too much money?

chas
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#489396 - 02/16/20 06:42 AM Re: Who are Arrangers REALLY aimed at? [Re: cgiles]
Dnj Offline
Senior Member

Registered: 09/21/00
Posts: 43703
Chas exactly just look around that is why backing tracks are taking over and in that regard lets the musician just concentrate on just playing his instrument instead of worrying about all the features of an arranger kb, parts, styles, volume,settings,registrations, transpose, playlists, knobs,.....instead just push a play button on a device and you can enjoy using one instrument with two hands as if you were in a band which is the backing track, mp3, smf, good points Chas...it's too late for the target market it has been set the line is drawn and until the previous home organ generation is gone it will remain like this......and the manufacturers know this.
More choices = more $$$$ to be made,.... cool2

PS gotta run get beer and snacks ready..
Trump is gonna start the opening Day Daytona Race at 2:30 EST

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#489402 - 02/16/20 07:32 AM Re: Who are Arrangers REALLY aimed at? [Re: cgiles]
Bernie9 Online   content
Senior Member

Registered: 09/21/02
Posts: 5519
Loc: Port Charlotte,FL,USA
I agree up to a point. I am the first to admit that I am not a techie,however,I enjoy setting up registrations that are more complex than pushing a non editable waltz button. I am not technically proficient because I am too stupid,but rather,mindful of the time necessary to get there. I learn the basics,prepare my registration,and do what I came to do-play. Others have other ideas,and that is fine.

As far as backing tracks are concerned,I do think that there are certain specific songs better served by them,but to use them as a lazy excuse for an instant tune,I think is just that. I think Donny said it best when he advocated using any and all tools at his disposal. If done judiciously,I agree.
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#489404 - 02/16/20 08:21 AM Re: Who are Arrangers REALLY aimed at? [Re: cgiles]
travlin'easy Offline
Senior Member

Registered: 12/08/02
Posts: 15575
Loc: Forest Hill, MD USA
Me! And I agree with Mel and disagree with DNJ, especially about the world switching to backing tracks, which is nothing more than Karaoke.

I have owned an arranger keyboard for more than 30 years, ever since they began to evolve from nothing more than a drum machine fired through an electric piano. Then came the bass, which could be programmed for various styles, mainly Latin and some of the more basic tempos.

As time progressed, arrangers became far more technical, and when that occurred, I clearly recall Lowrey Organs coming out with machines that every shopping mall in our area with someone playing a $70,000 monster in the hallway or open area, and people, including a good friend of mine, plopping down their life's saving to purchase one, which usually included a year of lessons. These things were huge, and incredibly heavy. I watched in horror as 5 big guys moved hers into her living room.

When the PSR-500 became available, the cost was $500 at most department stores, while the music stores were asking about $600. I took a test drive at the local K-Mart, and purchased one the same day - WOW. Then I sat down with the manual for the next two months and learned how to play it, plus how to use all the features. This was a big step up from the Mitsubishi I purchased years earlier, which took about a week to learn.

About the same time, I discovered the PSR-Tutorial forum, logged on, and there was about three categories for the user forum. There were a lot of PSR-500 users back then, and I was able to answer most of their technical questions and solve lots of problems. Joe Waters then classified me as "Professor" for which I was grateful, but think he was a bit over optimistic about my skills.

Each and every time I upgraded to the next level of arranger I repeated the learning process, sitting down with the manual and learning as much as possible about the operating system and features of the new board. However, with each new board, I had to add a couple weeks to the learning process. Yes, while some folks claim that the changes by Yamaha were tiny, they really didn't dig into the technical aspects of those changes and what they were capable of doing.

Now, the home player, in many instances, is often a person that will take the time to learn all these things, and over time, they utilize them to enhance their performances for their own pleasure. A classic example of this is my friend in Argentina, Walter, who I introduced to you with some of his incredible creations. He is a home player, but through his investigation of the inner workings of his keyboard, he has accomplished more than any pro player I know.

Well, there are not many Walters out there, but enough of them to keep the manufacturers happy. In addition to the Walters of the world, there are lots of Me to go around. Not only did I take the time to learn the technical aspects and features of the keyboard, I also made a good living with it, enough to support my family, create a retirement program, buy a home and a beautiful, sailing yacht. And, in doing this, I did not use a bunch of prerecorded midi files/backing tracks and sing along to them. I played the keyboard, using both hands, and my audiences, by and large, knew this was the case. Since my forced retirement, I still sit down at the keyboard and play on a daily basis, mainly because I love music and there's not a night that goes by that a song is not playing in my mind when I finally go to bed. And, while I can no longer sing since the stroke, I'm still singing in my mind with my best singing voice and right on key. smile

Worldwide, arranger keyboards are very, very popular, though not so in the US, which only constitutes a small fraction of the overall market. In the US, there are just too many lazy people that want instant gratification, want to push a single button, and pop music out of their speakers and sing along as if they had created it on their own, which is rarely the case. I personally know at least 5 ladies and two guys that perform at nursing homes that just bring a boom box and sing along to backing tracks they purchased - they didn't have a hand in creating any of those tracks. One, a Sinatra Imitator, had an account at Hit Tracks for a decade. He said he thinks he purchased damned near every Sinatra song ever made by them.

So, while Donny continues to claim, for more than a decade now, that backing tracks will put arranger keyboard manufacturers out of business, he continues to change keyboards faster than some folks change their underwear. I lost count many years ago. wink The market, I believe, is aimed at folks that are financially sound, mostly in their 50s and older, and primarily home players. But, I sincerely believe there is a secondary market, which is aimed at pro-players mainly who reside outside the US, such as western Europe, Latin America, Mexico, and many of the Pacific nations.

Gary (I could be wrong, though) cool


Edited by travlin'easy (02/16/20 10:30 AM)
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#489406 - 02/16/20 08:29 AM Re: Who are Arrangers REALLY aimed at? [Re: cgiles]
organgrinder Offline
Member

Registered: 07/05/16
Posts: 347
Loc: ft. lauderdale, florida
In my case the arranger allows me to play my jobs and not have to worry about the mood of another band member or singer that wants to change the key to an impossable key for the horn man,
or 1000 other reasons I am a pro,and have made my living playing
for many years and after playing with every body and nobody, I
choose nobody. I always show up on time, wear the right clothes,
can play in any key and never get an argument about it. That is nice after all the decades I have done it the other way

MEL
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#489407 - 02/16/20 08:31 AM Re: Who are Arrangers REALLY aimed at? [Re: cgiles]
leeboy Offline
Senior Member

Registered: 10/09/04
Posts: 2580
Loc: Ocala, FL USA
I beg your pardon (ha, ha) I was into and purchased many Organs when I was 20's - 40's. They were terrific! Many of the Organ players in Japan are young as well.
I think you are correct...the target for arrangers is folks that had Organs a while ago. Probably older folks now as Organs went away in the US in the 90's. Also, Pro's gigging out and a few young people too(wish there were more)....I used to have Wurlitzer, Thomas and lastly Yamaha. They were all great...but my favorite was the Thomas for style etc(had a real Leslie inside) and Yamaha for the sounds. Today you can get a Yamaha Organ in Japan (about $8,500 +...maybe some other places) but not here. It's a pretty cool instrument.
It IMHO is really an arranger with lower manual, and pedals. Of course you can do that setup nicely with and arranger too. Most folks are content to just skip the pedals, and use split for the 2 manuals instead.

I still like the lower manual, lots of room for chords AND use it also to play RH stuff on the lower (and can do bridging) pedals would also be nice, but not required as we have great bass in the styles already that we used to have to play with pedals.

To me it's still ONE MAN BAND...if you are a PRO and good singer...a stage piano, and or audio backing tracks works well (I see a lot of that here in my 55+ community, 10,000 people here and 25 miles from the Villages with 140,000)

I do wander what will become of arrangers when most of us old geezers go to a better place??
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#489416 - 02/16/20 10:02 AM Re: Who are Arrangers REALLY aimed at? [Re: leeboy]
abacus Offline
Senior Member

Registered: 07/21/05
Posts: 5375
Loc: English Riviera, UK
Originally Posted By leeboy

I do wander what will become of arrangers when most of us old geezers go to a better place??


Same as home organs, they will become a niche market, and this will probably occur in this decade.

Bill
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#489417 - 02/16/20 10:11 AM Re: Who are Arrangers REALLY aimed at? [Re: cgiles]
abacus Offline
Senior Member

Registered: 07/21/05
Posts: 5375
Loc: English Riviera, UK
A lot of users who used to use arrangers have either gone back to organs, (You can pick up a decent used one for next door to nothing) or added a 2nd keyboard to increase flexibility.
While arranger bass is good, it still becomes boring and monotonous as it doesn’t have any feel, unlike if you play the pedals yourself.
You can import one the latest Yamaha organs via Taro Trade in Japan if you want to go back to a Yamaha organ.

Bill
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English Riviera:
Live entertainment, Real Ale, Great Scenery, Great Beaches, why would anyone want to live anywhere else (I�m definitely staying put).

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#489420 - 02/16/20 10:25 AM Re: Who are Arrangers REALLY aimed at? [Re: abacus]
zuki Offline
Senior Member

Registered: 09/20/02
Posts: 4723
Originally Posted By abacus
it still becomes boring and monotonous as it doesn’t have any feel, unlike if you play the pedals yourself.

Bill


...sigh
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#489421 - 02/16/20 10:30 AM Re: Who are Arrangers REALLY aimed at? [Re: cgiles]
TedS Offline
Member

Registered: 04/28/06
Posts: 825
Loc: North Texas, USA
I'm not a musician. I'm a technician who loves music, and I love arrangers! I can't really do anything musically with any other type of keyboard. Ok, maybe a chord organ or autoharp. IMO an arranger is the last fully "live" step on a spectrum of musical accompaniment. Next in line would be a Karaoke / MIDI player, and beyond that you're just playing back recorded music.

The automatic features of the arranger supplement my lack of skill and reflexes, allowing me to provide a complete-sounding and fully interactive live accompaniment in a fun and easy way. I think the average person can produce acceptable results once they understand how the machine works. Compared to piano, violin, etc., it doesn't require years of theory or an extraordinary technique, although arrangers can sound better in the hands who DO have technique.

I also believe much of the secret to making music accessible to beginners lies in simplifying the score. Hal Leonard big-note, key-of-C, basic chord types. [More advanced chords can be shown parenthetically and added as playing skill and familiarity increase.] Or even moving away from the grand staff to some type of "Guitar Hero" notation on an animated video display in a way not possible in Mozart's, or even Eugene Ormandy's time.

As a kid in the 1970s I remember seeing organs demonstrated in malls, department stores, etc. They were fascinating! But part of the hook was the DEMONSTRATION. Hearing the music and seeing one little old lady making it all happen. Today some arrangers are stocked in music stores. Unfortunately most of the salespeople don't have a clue about them. If they play keys at all, it's two handed piano so they only showcase their own skill, in a way that was possible on pretty much any keyboard made in the last 400 years.

Kids get "keyboards" for Christmas. Most have auto-accompaniment and some (like the CT-X3000) are fairly complete arrangers. Future arranger players in the making! But do parents sit down and explain the features to their children? Do they even understand it themselves?

Roland arrangers, especially the E-50, E-80 generation were a great product that died due to a lack of marketing. Couldn't find them in stores. No public access to, or communication with product development. Perhaps all arrangers are struggling in the U.S. for the same reasons. IMO, the traditional retail model is pretty much dead. Maybe the decision to let Tesla sell directly to the public will turn out to be its last coffin nail. For these technically complex products, I would like to see "demo centers" or even "demo days" at trade shows, in the lobby at concert venues, at music festivals on breaks between sets, state fair, etc. A factory rep needs to SHOW what the product can do, and how easy it is to get started. Let the customer get "hands-on," note how he wants to use the product, and take that info back to the development team. The purchase could be direct from the manufacturer with a 30-day in home trial and a 15% restock fee.

One more thought... In many ways musical instruments offer a great alternative to video games. Interactive, develop hand-eye-ear coordination, some degree of instant gratification, etc. We had Guitar Hero, now how about "Chord Hero!?" How can the manufacturers target that young-ish demographic and compete on equal footing? C'mon people! Let's make Arrangers great again!! ;-p


Edited by TedS (02/16/20 10:38 AM)

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