I do about 500 shows per year, mostly for the nursing and retirement homes. Here in Illinois, there are a lot of senior centers and park districts that pay more. Here is what I get for an hour show:
Nursing Homes: $100-$175
Retirement Homes: $125-$200+
Private senior clubs: $150-$250
Park Districts: $175-$300
Public Libraries: $200-$300
I have only done two library shows so far. I need to get a website up to get more private parties.
I think a direct mailing would be important.
You got to increase your repertoire dramatically. And singing is very important. I hope you have a good voice.
Don't stick to just one venue. I do the Chicago area, which is gigantic, and with the competition, there are not enough nursing and retirement homes alone for me to make a decent living. The couple of park district and senior center shows I get per month, make a big difference for me.
I have a friend who is a singer who plays with backup tracks. We play at the same venues. He has taught me the importance of having a great website and also of making a lot of phone calls. Also, if you charge a lot, folks will assume that you are worth it. It doesn't hurt to put out a high price, and then negotiate.
Wear nice clothes. I wear a tie to every gig. I keep my hair short.
Over the years, I have learned hundreds of one liners, quotes, and little stories that make the audience laugh and feel like they know you a little. Of course I don't tell these when there is a dance. It's mostly about the music, but a little bit of connecting to the audience has been enormously helpful for me.
Go around after the show, to thank people personally. That can make a difference.
These activity directors do not answer voice mail, generally speaking. You got to get them in person, which takes persistence. If they say, call in a few months, you got to put a note on your calendar.
Good luck.
Beakybird
[This message has been edited by Beakybird (edited 02-17-2007).]