ferarri, mercedes and rolls royce have done their market research and analysed who their customers are and what they will pay for what they want, has Dom done this excercise because if he had he might decide to choose a different way to market his instrument.

As someone who has been involved in music sales for 25 years you will appreciate that you will not be selling to the "average person". I am a salesman and i have a profile of the customers that i choose to sell to. Average people probably would not fit my sales profile. Musicians are clearly not average people . Most of them will save their hard earned money to spend ���� if they believe the instrument that they want can fulfill all their needs and wants . Ask some of the guys on here that own 2-3 instruments currently or have spent in excess of �10000 over the last 5 yaers on new instrument purchases. They have the interst and they have the means but the product being offered does not meet their wants.

I know lots of musicians, producer etc who could afford the Oasys but have simply chosen not to purchase one because there is a concept that most "cheap" people ( especially in the UK)have understood and apply dailey. Its called value for money. These musicians are not cheap and they are not average people. They simply are not convinced that �8000 on one piece of equipment is value for money when they can work with far less costly equipment and get the same if not better results.

If i bought a ferrari the very least that i would expect is that i could drive it. If i bought an arranger keyboard, the very least i would expect is for it to have good balanced styles . afterall i bought it because it is supposed to be an arranger ...

If telling a manufacturer that in order to sell to us they need to make it lighter and actually functional as an arranger compared to its competitors is stupid then i guess ignoring the customer, being rude to them and telling them that they will not listen, denigrating the existing instruments and insinuating that they are not professional must be the hieght of intelligence ????

Last note , if Rolls Royce were short of customers in order to make a profit it would make whatever adjustments it had to to stay in business and yes that includes cheapening the price.Right now Rolls Royce has customers prepared to pay its prices for the percived value of the product. Dom certainly has potential customers willing to pay his prices but the value trade off is falling short.All businesses will not stay in business if it cannot adapt to the needs of the market.From what i can see nobody is beating down Lion Tracs doors for this product hence Doms attempts to encourage (in his unique way) more sales here.