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#194132 - 08/09/07 08:27 PM
Re: New Ketron sound module
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Member
Registered: 03/12/06
Posts: 845
Loc: Miami FL nov-may/Lakeville CT ...
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very few arranger or workstation players use
more than a fraction of the sounds and styles that are available in today's units. yet they sell because the fraction they use are the ones that do it for them. i don't use many styles other than jazz, latin, blues, and funk--and i don't even much use those..mostly just bass/drums of the styles, and just
a couple dozen of the hundreds of sounds.
Yet.. I'm an active kb buyer--i don't reject a kb because it has archaic oompahpah or old german waltzes one one hand or modern rock, techno, hiphop, etc. on the other, and the notion that the presence of polkas or other non-modern sounds
frightens off a younger buyer is spurious.
unless you are talking of adolescents who
happen to be extremely insecure..and that segment does not represent a major market
for hi-end kb's, or automobiles.
If the kb has enough of the styles/sounds the
younger buyer wants, it will sell to that
buyer regardless of what it has he doesn't
want. the unhip "image" of arrangers has proliferated due to the lack of more modern
styles, not the presence of older styles.
The most damaging ad campaign of modern times was "this is NOT your father's Oldsmobile!" the phrase has lived on but the
Olds died quickly after the ad campaign totally backfired. Instead of playing on the fact the Olds had been the best-selling car
in the country for a stretch, and how and why
their fathers and grandfathers loved it, it
went for the anti-old, anti-daddy rebellion
attitude..well, that demographic is age
12-16, not car-buying age..and those who would avoid a kb like the plague because older people like it too are 12-16..not your
TOTL kb buyer. Just add to the existing kb's
features, sounds, styles the younger buyers
are looking for, forget "image"
------------------ Miami Mo
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Miami Mo
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#194133 - 08/10/07 01:38 AM
Re: New Ketron sound module
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Senior Member
Registered: 02/23/01
Posts: 3849
Loc: Rome - Italy
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Originally posted by Anthony Johnson: There is very serious ommision on both the SD3 module & the SD5 keyboard - no USB to Device port, for a flash drive or external Hard Drive - not even an SD Card slot which almost every cheap camera has nowadays. A floppy disk is steam age technology nowadays and a cost of £250 (UK) for a small internal Hard drive is far too much for far too little, when I have bought a 500 Gb external Hard Drive for my computer for £85.
Tony, SHEFFIELD
You are right, especially considering that the Midjay has both an USB port AND an internal hard disk. The SD5 (and the SD3) look like repackaged stuff from the SD1 era; however, if you are interested into buying one really cheap, check this link [This message has been edited by Dreamer (edited 08-10-2007).]
_________________________
Korg Kronos 61 and PA3X-Pro76, Roland G-70, BK7-m and Integra 7, Casio PX-5S, Fender Stratocaster with Fralin pickups, Fender Stratocaster with Kinman pickups, vintage Gibson SG standard.
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#194137 - 08/10/07 09:28 AM
Re: New Ketron sound module
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Registered: 04/25/05
Posts: 14268
Loc: NW Florida
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First of all, we all know how hard a sell it is, after talking a customer into an overpriced arranger, to then turn around and tell him if he wants more than the 5% of usable young biased styles, he is going to have to pay even MORE... LOTS more... going price for decent styles at least $10 each - 200+ styles in an arranger, you do the math! Sale lost.... Secondly, as the potential market for current arrangers shrinks (none of us getting any younger... ), where do the arranger manufacturers think new sales are going to come from if they DON'T make the investment in new OSs, soundsets, and primarily, styles? Are they praying for a huge ballroom revival? Will schlager finally sweep America? Will Green Bay win the Superbowl and precipitate a Polka craze? Sale lost... Just imagine the case that if contemporary arrangers were stocked with 95% of styles only usable for 1880-1920's popular music. NO swing, no rock-and-roll, no bossanova, no funk, no rock, no disco. Do you think you could sell even ONE? THAT is what you are trying to do to young players... If they don't make arrangers for the market they WANT, and stick to the shrinking market they have, this is marketing suicide. Adapt or die. Industry lost...
_________________________
An arranger is just a tool. What matters is what you build with it..!
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#194138 - 08/10/07 11:18 AM
Re: New Ketron sound module
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Senior Member
Registered: 10/08/00
Posts: 4715
Loc: West Virginia
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Posted by:WDMcM -------------------------------------------- Here's an idea, pick an arranger of your choice that has the ability to create custom styles and start programming. If you think there is such a market, you should be able to pick up some decent spare change by creating and selling these types of styles. --------------------------------------------
Dave, sorry but that in itself IS the problem. You can't just record modern styles on many arrangers out there today. The problem is they lack the "sounds" to create these styles. The only keyboard on the market IMO that would even favor close (but not quite there) for modern styles would be the Korg PA's. You need a full synth engine and a REAL sampler built into the unit. One that will perform with "speed" and not take three days to load a sample **cough cough Yamaha**
I totally agree with Diki. As long as arrangers continue to be marketed towards the "older crowd" and are filled with more classic and traditional styles you're not going to get the attention of the younger crowd. It's also quite often the younger crowd that speaks so badly of arrangers too.
Think about it really. Even today's arrangers don't really even have modern versions of the styles already in the board. You don't get modern country, modern rock, or modern alternative music from an arranger. You simply get the more classic versions. Plus the boards that do have some modern classic styles really aren't quite there either because you get someone elses idea of this style rather than the industry version. You always get the ahhh, it's close, but not quite there feeling with those types of styles on arrangers.
Maybe the way to fix it is for the big three to hire "younger style writers"--those who are more in touch with those styles of music. Just a suggestion.
[This message has been edited by squeak_D (edited 08-10-2007).]
_________________________
GEAR: Yamaha MOXF-6, Casio MZX-500, Roland Juno-Di, M-Audio Venom, Roland RS-70, Yamaha PSR S700, M-Audio Axiom Pro-61 (Midi Controller). SOFTWARE: Mixcraft-7, PowerTracks Pro Audio 2013, Beat Thang Virtual, Dimension Le.
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#194139 - 08/10/07 11:37 AM
Re: New Ketron sound module
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Senior Member
Registered: 10/08/00
Posts: 4715
Loc: West Virginia
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Also you have to be realistic too. Even if the big three put out modern pro arrangers it would still be a dead project because the younger crowd wouldn't pay the prices when you can get a modern synth for $1,000 or more less.
What I don't understand is how the makers go on and on about "oh so much work goes into the styles" so the price has to be high. Sorry I think that's utter bullcrap. When a rep tells me that the first thing I say is--have you ever tried to program a pro quality arp? I notice a lot of arranger owners seem to not understand how much work goes into creating this amazing arps on a synth. You think it's easy to make a guitar strumming arp that uses body noise, and other nuances, on top of having to program it to sound like a proper strum that utilizes both the up and down stroke raked in various ways????
Recording arps is like rocket science. Even a well known Yamaha rep such as Phil Clend. A.K.A (Bad_Mister) will agree to that. So much work goes into writing those and Yamaha is now using chord recognition with them. With all the work that goes into creating modern, up to date patterns, grooves, sounds, and arps you don't see the makers killing us with these high prices you find on a pro arranger... They don't price them high because they know the market wouldn't roll over and take it.
[This message has been edited by squeak_D (edited 08-10-2007).]
_________________________
GEAR: Yamaha MOXF-6, Casio MZX-500, Roland Juno-Di, M-Audio Venom, Roland RS-70, Yamaha PSR S700, M-Audio Axiom Pro-61 (Midi Controller). SOFTWARE: Mixcraft-7, PowerTracks Pro Audio 2013, Beat Thang Virtual, Dimension Le.
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