This is the apple that upsets the cart... You can't keep constantly asserting that there IS no market, there never WAS a market, there will never BE a market for a 76 Yamaha.'
How many times can you miss the point Diki?
Read the title of the keyboard you have just qouted and you will see who that instrument was aimed at. Let me give you a hint. P-R-O .... It was the one time yamaha targeted an arranger product at the pro market and not specifically the home user. It failed for whatever reason. poor OS system ? maybe but then they could have simply updated the OS right ? And its not to say they will never build another 76 Key arranger again. But in their line up of arranger products there seems to be one for every price point and for each segment of the market from beginner to more experienced but none for the 76 key slot. They must have been really spooked by something.
Kalimero said
'I was quite surprised when I read that PSR-9000 Pro was unsuccessful for Yamaha because here it was one of the most desirable pro-keyboards (because of the included sampler, and quality of the keybed), and it still holds high reselling price.'
Thanks again for simply illustrating the point. No matter how sought after the PSR9000pro was and still is yamaha never pursued the sales from eastern eurpoe professionals. Why do you think that was and still is ? Let me suggest that there simply was not enough sales volume or margin to make it worthwhile to yamaha. Other companies might see the smaller profits there as desirable. Yamaha dont.
When i first started out in my business we got our salesmen to pursue volumes of sales to build up a client base and to get established as salesmen. That meant chasing very low premium/value sales. As they got better at selling they stopped chasing low premium sales and went for higher value sales whilst the younger less experienced salesmen chasec the small value sales. some of the most successful salesmen would simply ignor leads from the lesser value potential sales because it simply was not worth their time. It was profitable for the the inexperienced employees because they did not have the marketing skills to target higher value customers and were greatful for any additional sales they could get.
Just because a sale is profitable does not mean that it is worth the salesmans time. Thats very relavent in this discussion. Yamaha simply exhibits a more established slaespersons profile.
[This message has been edited by spalding (edited 04-04-2008).]
[This message has been edited by spalding (edited 04-04-2008).]
[This message has been edited by spalding (edited 04-04-2008).]
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