Spalding said: “Making a 76 key arranger keyboard is not the issue. Selling sufficient of them baring in mind the factors i outlined above is whats key.”


Now the chickens are coming home to roost.
And as we all know, two important points on selling a product are marketing and placement.

Just look at how Yamaha marketed the T4. The selling point for the T4 were the new SA2 voices, the styles and the vocal voices. The flash memory and XLR input while mentioned are not the selling point of the T4. Nor is the fact it is 61 keys. And now in the world of online demos to get people interested in the product, we all know Yamaha is Queen at that.

Also placement of the keyboard in the right stores is very Important as we saw with the silly decision Roland made with the G70.

P.S My position is not that Yamaha drop the 61 key PSR but add 15 keys to it there is a difference. (hint hint marketing) .


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TTG
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TTG