Many dealers who sell Clavinova are happy with the bigger margins. Back when the Tyros started to jump in MAP (minimum advertised price) those dealers were the drive in upping the profit margin.

I think the T3 price was $4299... When I was selling keyboards, I sold it for $3399 and still made a good profit. The owner sent me a message and said why do you sell it so low? I told them that we only sell one or two a year, and this was a guy is already a returning customer from the T2.

That’s the same thing that’s happening with the Genos right now. $5499 in the US is the minimum advertised price. If you advertise below that price, you could lose your dealership. So, once you get the customer into your store, you can start to have private conversations about what they are willing to pay. The dealer has to make a certain amount of profit overall in their business to stay in business. A Genos sale can be a huge payday for the salesman and the store. But you will be expected to do a lot of customer service with that sale.

I wonder how much it cost to actually make the Genos?!?
Developing… Sampling… Engineering… Programming… Manufacturing… Shipping from China🇨🇳 … Shipping from California to the rest of the USA…Yamaha Japan’s 🇯🇵 cut... Yamaha USA’s 🇺🇸 cut... Dealer’s cut... Everybody needs a piece of the Genos pie!! 🥧