I've said before many times, Ian... the typical type of gig I do involves being loud and upfront where the dancers and these actually there for the music are, and being a LOT quieter for those that wish to converse (or just order a drink!) or eat in relative peace further back. The Bose actually works AGAINST you in those scenarios, just as a regular PA works against those that want full room even coverage.

Strokes for folks.