Quote:
Originally posted by ianmcnll:
Still having a problem with the word "NO", Diki?

Yamaha competes very successfully with Casio in the entry to mid level 76/88 note piano based arranger market.

They aren't interested in a small piece of the small pie that is the 76 note TOTL arranger market.

Trying to please everyone is bad business...very basic stuff you would know, if you actually understood rudimentary marketing.

But since you can't even comprehend the meaning of a simple word like "NO", it can't be expected you'd ever be able to grasp simple marketing savvy.

Stick to things you know, and stop wasting time trying to badger, guilt-trip, and shame a huge successful company into doing what you, an ordinary musician with obviously no marketing skills, thinks they should be doing, and get that ego down to a manageable level.

You'll feel a lot more peaceful.

Ian



Sheesh.... So who made you the marketing God?

I've done enough selling in the past to have learned a thing or two, and the number one rule of marketing is that if you are deficient in some area with your product, and someone buys someone else's product because of that deficiency, then you lost market share. It may be small, but it's percentages of market that make or break a company's bottom line.

So yeah, if someone buys a 76 key arranger from a company other than Yamaha because that is what they WANT, and Yamaha wasn't offering it, then Yamaha just lost a customer. THAT, my friend is marketing 101. Offer as many potential customers as you can whatever it is that they want to buy. See how SIMPLE that is?

And BTW, telling potential customers "NO" is about as dumb of a strategy as I can imagine for ANY company to do. It ONLY works if a company is a sole source of a product and has absolutely NO competition in that field. Otherwise they just wind up fumbling the ball into the other team's hands.