Quote:
Originally posted by Rich Z:
Sheesh.... So who made you the marketing God?

I've done enough selling in the past to have learned a thing or two, and the number one rule of marketing is that if you are deficient in some area with your product, and someone buys someone else's product because of that deficiency, then you lost market share. It may be small, but it's percentages of market that make or break a company's bottom line.

So yeah, if someone buys a 76 key arranger from a company other than Yamaha because that is what they WANT, and Yamaha wasn't offering it, then Yamaha just lost a customer. THAT, my friend is marketing 101. Offer as many potential customers as you can whatever it is that they want to buy. See how SIMPLE that is?

And BTW, telling potential customers "NO" is about as dumb of a strategy as I can imagine for ANY company to do. It ONLY works if a company is a sole source of a product and has absolutely NO competition in that field. Otherwise they just wind up fumbling the ball into the other team's hands.



Well said. Making a 76 key arranger is the next best thing that Yamaha could do especially since it does not affect the persons that like 61 keys.
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TTG