So we go back to Ian’s real premise (silly as it may be) being that Yamaha is perfect and it makes all flawless decisions.

I don't see how one company's representative could keep saying no to a significant market.
Remember that Yamaha’s reasons for not making a 76 key arranger is based on flawed market research. If asking persons if they would welcome a 76 key arranger where the persons being questioned idea of a 76 key keyboard is big bulky and heavy, then of course the answer would be no especially if the persons being questioned are playing a compact and mobile 61 key arranger.


[This message has been edited by to the genesys (edited 09-15-2010).]

Lets take another example. A laptop manufacturer developed a laptop that has a slide out printer/scanner on the laptop itself.

In doing research for that new product they ask laptop users questions like would you welcome a laptop with a slide out printer/scanner.

If the persons they questioned idea of a printer and scanner is that of being big and bulky, then the answer would most likely be no.

But the manufacturer has developed the product where including the slide out printer/scanner built in to the laptop would not affect the weight and size of a 17 inch laptop.

But if they do not get that information in to the questioning, then the answer they get would be based on persons assumptions and the result of the research would be misleading.


[This message has been edited by to the genesys (edited 09-15-2010).]